Struggling with e-commerce conversions? Join our webinar to turn it around!

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Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?

Let’s do a little test: do half of these questions sound familiar and keep you up late at night?

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1. How can I boost my e-commerce conversion rates from the industry average of 2.5-3%?

2. What are the critical touchpoints in my customer journey that can make or break a sale?

3. What role does mobile optimization play in driving my e-commerce success?

4. What are the key strategies for improving category-level browsing experiences for my customers?

5. What are the latest trends in e-commerce that I should be aware of?

If you can relate to at least half of these challenges, fill out the short form on the right and gain access to our free webinar, “Conquer E-commerce with Expert Research and A+ Content Tips.”

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Let’s tackle these issues together!

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EyeSee

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E-Commerce

Behavioral insight

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case studies

4 key questions for building a winning Retail Media mindset

After the major disruption in global advertising and marketing caused by social media and search engines, it seems Retail Media is ushering in yet another big wave of change. How do we know this?

Minja Stojanov & Katarina Ciric

Struggling with e-commerce conversions? Join our webinar to turn it around!

Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?

POS display evolution: From behavioral KPIs to retail media disruption

As I reflect on the early recommendations from EyeSee’ first studies—where visibility, attention, likability, and share of shoppers were the Holy Grails—I’m reminded of just how far we've come! From these initial findings, we understood that elements like product prominence, clear functional benefits, and strategic copy placement were key drivers of display effectiveness. Now, with the rise of retail media, we stand on the brink of yet another transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.

Growth reimagined: EyeSee welcomes Tom Goderis

Two words on everyone’s mind: sustainable growth. But getting there? Not so simple! With 12 years of insights expertise, EyeSee is ready for its next big move—and it’s bringing in Tom Goderis to lead the charge. From P&G’s R&D labs to market research master and Chief Integration Officer, Tom’s career is all about shaping the future. In this lively interview, Tom talks about big ideas, growth strategies, and trends you won’t want to miss. Get ready for his fresh take on the future and how companies can stay ahead of the game!

From attention to action: Optimizing e-commerce content

It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content. However, grabbing attention alone isn’t enough to convert a visitor into a buyer. While our latest research shows that A+ content can significantly enhance brand perception—making it feel more relatable, trustworthy, and innovative—it doesn’t guarantee a purchase.

Bite into the billion-dollar mooncake craze: Insights from Singapore

Xinyu Tok and Jenny Armshaw-Heak

Accelerate e-commerce growth with tech-powered insights

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Virtual shopping – the why and the how

Complex environments like stores have elements competing for customers’ attention. Therefore, it is no surprise that many traditional research...

Can virtual stores predict advertising effectiveness better than surveys?

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Emotional marketing: Elicit emotions in order to stand out from the competition

Emotions build memories and drive action, which is why they hold a special place in advertising.

A hard look at eye tracking: What is the ‘best’ solution on the market

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Eye tracking in venture crowdfunding: Uncovering behavioral insights

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Carrying the torch of Olympic excellence: A look at Paris 2024 ads

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Celebrating ad excellence: Singapore National Day breakdown

Brands are gearing up to flex their patriotic muscles through their special National Day 2024 campaigns celebrated by the dazzling fireworks display,

Who is winning the pre-Olympic game?

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Is your Hero Product E-commerce ready?

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How to navigate e-commerce shopper behavior

Typical e-commerce conversion rates hover around a modest 2.5% to 3%. That means out of every 1,000 visitors to your site, less than 50 ends up placing orders.

Mila Milosavljevic

Early Quant Screening Research for a Winning Edge

Within the highly dynamic and complex process of product development, packaging design serves as a linchpin for consumer engagement and purchasing decisions.

Strike a balance between native and branded Facebook Ads

Facebook may not be the place to find the youngest audience (though its audience is diverse and earns money), but some facts are simply unbeatable.

Konstantin Tomic

From clicks to carts: Is retail media CPG's e-commerce future?

Uncertainties persist regarding retail media's scope, its impact on retailer-brand dynamics, and its long-term implications for omnichannel consumer behavior.

Emotion Recognition Demystified: The Expert Guide

Emotions are written all over our faces, we just need to know how to read them.

Behavioral insights about women by women

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[White Paper] TikTok First Content Guidelines for Powerful Ads

You want it to influence your brand perception, make it stand out, be rediscovered, and imbued with new energy?

Key learnings from Lunar New Year pack designs that drive purchase

Seeing the display of festive treats in stores and homes this Lunar New Year got me thinking about their pack designs and how they influence me as a consumer.

Insights from London to Dallas: The 2024 MR event season is on!

Let’s figure out how to elevate the consumer in-store experience while also keeping the cost-of-living crises and movement in the e-commerce scene in mind.

Build on social media ad impact with behavior-savvy strategies

Are social media analytics sufficient to understand how content affects us and how it works?

Road to growth: Understanding travel retail consumer behavior

I realized that the time I spent waiting on my flight changed my purchasing habits. Here are some points that make it different.

Koen Philippaerts

2024 Insights in focus

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Five behavioral research postulates to keep in mind for a successful e-commerce strategy

To make some kind of system in such a branched shopper movement and try to be as predictive as possible, keep these five things in mind

Tap into hidden potential with new TikTok creative insights

We discovered that 71% of TikTok users stop and watch the first three seconds of the video and that 56% of each sponsored content is seen on average.

EyeSee @ GRIT Top 50 Most Innovative MR suppliers!

EyeSee debuted on the GRIT Top 50 most innovative research suppliers list this year, among fourteen other tech-enabled companies.

Worldwide consumer behavior: 4 different perspectives

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Brand growth strategies are too fragile without this step

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Post-pandemic consumer: restraints strengthen cravings

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Meet EyeSee’s Quirk’s awards nominees that turn data into precious insights

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Decoding shopper behavior: An in-depth guide for insights specialists

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Brand blocking traps you don’t want to fall into

Brand blocking has long been a go-to merchandising technique for brand managers looking to ensure their brand stands out on the shelves.

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Deep dive: How to nail your product claim

80-95% of shoppers make their purchase decisions subconsciously in stores within seconds, and over 2/3 of them do so heavily influenced by claims specifically.

Pricing adjustment strategies in APAC: Are you keeping up?

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Growing EyeSee: Joris De Bruyne and Marija Djordjevic to lead the new era of insights

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Pioneering HFSS research: Rethink promotion and positioning in store

The EyeSee’s just wrapped up a behavioral study looking into how product windows and different placements impact visibility and, ultimately, sales.

Fresh pricing study: How do we shop for high and low frequency categories?

The goal of this study was to look at two possible strategies that brands can opt for, and how do consumers react to both in the current inflation.

New pricing study: Reduce pack volume or increase price?

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Planograms: Recession-proof your shelves

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Behind the MR scenes: How tech drives transformation when you do it right

Each client slowly helped us build realistic shopping environments with distinct consumer features and touchpoints.

Raising a start-up: How tech drives MR transformation when you do it right

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No one-size-fits-all: The many levels to getting the sample size just right

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Agile tech team is a secret MR weapon

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2023 Insights casebook

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Vegan-friendly products are gaining popularity despite the almost equal and opposite force of the increasing popularity of keto and other high-protein diets.

One team, ten perspectives in 2023

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One way to become competitive in insights: Ten milestones that defined our behavioral formula

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10 years of EyeSee, 10 readings that shaped our approach (to research)

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Amongst the many disruptors the markets across the world have felt over the last few years, the UK government introduced new measures on HFSS food.

One approach: Ten studies that pushed the boundaries of consumer research

To celebrate this decade of insights, innovation, and studies that pushed us forward – we have collected our most memorable studies and learnings over the years

Impacting the final online basket: From all-powerful touchpoints to impulse purchases

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Behavioral insights: Backbone of successful co-branding initiatives

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Capture their attention first, and the ‘heart’ next: attention & emotions in social media advertising

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The battle for attention: How to retain consumers' focus in global crisis

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Virtual shopping: Why some categories are leaders in the green change and how to become one

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Social media impact: How much does social media content affect actual shopping?

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Twitter x EyeSee: Does adjacent content affect brand reputation?

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2021 Insights casebook

Thanksgiving, Black Friday, Christmas: Optimizing for a challenging holiday season

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Explaining complexity in research: Embracing new methods

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Explaining complexity in research: Talking to key stakeholders

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EyeSee’s Founder recognized as the insights leader of tomorrow

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Award-winning framework for more effective e-commerce testing

With e-commerce expected to grow to nearly double by 2023 to more than $6.5 billion globally, it gives rise to new opportunities for brands to be competitive.

International Women in Science and Tech day: Leveling the playing field

We are taking a moment to celebrate the fantastic group of women who work at EyeSee on developing innovative solutions and tech to push market research forward.

2020 Insights casebook

Behavioral insights for 20/20 vision: Mastering channels and platforms

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EyeSee at the Future is Now conference

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EyeSee in top 20 fastest-growing tech companies in Belgium third year in a row

EyeSee took spot number 19 on the list, staying in the top 20 for the third consecutive year.

Do behavioral and traditional research methods clash?

A positive correlation means that if one variable goes up, the other variable goes up, too – a negative correlation meaning the opposite.

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Breaking the social media clutter: Which ads make an impact?

Do consumers notice your ads while scrolling through their social media feeds? How do thumbnails, colors, and sounds impact your ads?

EyeSee in Deloitte’s top 200 fastest-growing tech companies in EMEA

Growing in revenue by 489%, EyeSee secured a spot as one of the 500 fastest-growing tech companies in Europe, the Middle East, and Africa.

Twitter introduces 6s ad bidding following EyeSee study

In the mobile-first, attention-deficit age, in-feed video ads are a vital tool for brands and companies to reach their customers.

EyeSee in the top 10 of Deloitte’s 2018 Technology Fast 50

EyeSee ranked as the 10th fastest-growing tech company headquartered in Belgium within Deloitte’s 2018 Technology Fast 50 program.

The highest predictive value of insight: Which methodology works best?

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Market research, industry re-inventing itself

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EyeSee’s new foothold in the dynamic UK market

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How insights create marketing expertise

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2019 Insights casebook

Planogram test for Sweetener Category

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Claim test for Beauty and Personal Category

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NPI Packaging Test in Health Care Category

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How to drive incremental penetration & value online?

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