EyeSee x Veylinx: The new power couple in behavioral research

When two behavioral research pioneers combine strengths, sparks are bound to fly! As MrWeb, Daily Research News announced, EyeSee and Veylinx are teaming up to deliver an even stronger suite of insights.

Rainier van Rietschoten, CRO of Veylinx, put it best: “EyeSee and Veylinx are both pioneers when it comes to behavioral science. Each company has its own unique approaches, and it is remarkable to see how complementary the solutions are.”

EyeSee CEO Joris De Bruyne echoed the excitement, saying: “Ever since its conception, EyeSee has been offering a mixed-methods approach, combining scalable behavioral capabilities with conventional research practices. Adding Veylinx’s Nobel Prize-winning Vickrey auction model in the mix, we can now offer an even stronger portfolio of behavioral research solutions.”

But as with any great partnership, the real question is: are they truly compatible? To find out, we put this collaboration through a little compatibility test. Let’s see how they match up!

DNA compatibility score: 95%

Both teams were founded on the same realization: traditional surveys fall short in predicting real consumer behavior since up to 95% of shopping decisions are made subconsciously.

EyeSee’s Origin: During his PhD studies, EyeSee’s founder, Olivier Tilleuil, discovered that people often struggle to articulate their emotions and decision-making processes. Traditional surveys accurately predicted consumer behavior only 6 out of 10 times—barely better than chance. This led him to explore behavioral methods based on Daniel Kahneman’s work, resulting in EyeSee’s development of tools like Eye Tracking, Emotion Recognition, and Virtual Shopping.

Veylinx’s Origin: In the basement of the University of Amsterdam, during his PhD, founder of Veylinx Anouar El Haji faced the same challenge. Scientific research consistently shows that what people say they’ll do often differs from what they actually do. Recognizing the need for a method grounded in real decision-making, he developed a trade-off research approach using the Nobel Prize-winning Vickrey auction model.

By addressing the shortcomings of self-reported data, both companies have built their methodologies on the foundation of behavioral economics—EyeSee by observing nonverbal cues and real-time interactions, and Veylinx by leveraging transactional behavior.

Tech compatibility: 78%

Technology is seen as key to delivering predictive, scalable, and cost-effective behavioral insights—but their approaches differ:

• EyeSee observes consumer behavior in controlled environments such as virtual stores, social media feeds, and e-commerce replicas, tracking eye movements, facial expressions, and interactive engagement. These insights are further enriched with survey responses, usually with a behavioral twist like RTM, to provide a comprehensive understanding of consumer behavior.

• Veylinx focuses on real transactional behavior by asking consumers to commit actual money to products and ideas in an auction-based setup, uncovering true demand and pricing insights via an online platform.

Rather than a challenge, these differences enhance the value of the partnership. By combining EyeSee’s large-scale behavioral insights with Veylinx’s purchase-driven approach, the two companies offer a more complete picture of consumer decision-making.

Overall compatibility: 98%

At their core, both companies are fueled by curiosity—not just about what consumers buy, but why they buy it.

Veylinx delivers unparalleled insights into optimal pricing and positioning questions as well as determining volume potential. Veylinx can now also benefit from EyeSee’s advanced and scalable behavioral methods, such as Eye Tracking, Emotion Recognition and the recently launched AI-driven Predictive Eye-Tracking to optimally serve its clients.

• Veylinx’s Mission: Originally an academic project, Veylinx was built on a passion for understanding consumer demand. By focusing on what people are truly willing to pay for, they help brands innovate and optimize pricing, positioning, and volume potential.

• EyeSee’s Mission: With a team of diverse experts, EyeSee is committed to pushing behavioral insights forward through scalable, tech-driven solutions. Their goal is to provide clients with actionable, predictive research while continuously exploring new frontiers in behavioral science.

Though client success remains at the heart of both companies’ work, their shared ambition goes beyond that—they aim to redefine and elevate the behavioral research field itself. This deep-rooted curiosity makes their partnership not just a strategic move but a natural evolution.

A match made in behavioral research heaven

By entering this partnership, EyeSee and Veylinx create a more robust, well-rounded behavioral research offering. Clients will now have access to an expanded toolkit that combines observation-based behavioral insights with transactional research, setting a new benchmark for understanding consumer behavior.

This partnership is more than a collaboration—it’s a step toward shaping the future of behavioral research.

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