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Eye tracking
follows the movement of the eye and provides insights into the most visible areas of your stimuli and the order in which customers gather information.
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Ensure your product stands out by knowing:
Are the product, ad, or website elements seen?
How long do they hold the attention?
In which order are the key areas of interest seen?
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Remote testing
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In the convenience of respondents’ natural environment
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Precise and insightful
Combine Eye Tracking for in-depth insights with:
Leverage Eye Tracking across categories by testing:
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case studies
Tap into behavioral insights perspectives and case studies
Know when to play the AI card in eye tracking
Real eye tracking is still supreme when faced with complex questions that require nuanced insights.
Milica Kovac
Blog
A hard look at eye tracking: What is the ‘best’ solution on the market
This is the first installment of the series focusing on eye tracking solutions and their validation – stay tuned for more!
Milica Kovac and Jelisaveta Milovanovic
Blog
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Maximize Eye Tracking to ensure your product gets noticed and drives sales!
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Available for collaboration
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