Virtual Shopping

Use proprietary, state-of-the-art virtual replicas to enable a realistic shopper experience with the highest correlation with actual in-store behavior.

Study shopper in-context behavior to know:

Which products will be browsed and considered?

Which products will be purchased off the shelf?

How do consumers behave in front of the shelf?

[ 01 ]

Remote testing

[ 02 ]

In the convenience of respondents’ natural environment

[ 03 ]

Precise and insightful

Combine Virtual Shopping for in-depth insights with:

Leverage Virtual Shopping across categories by testing:

[ 01 ]

Pack

[ 01 ]

Planogram & Decision Tree

[ 02 ]

[ 03 ]

Innovation

case studies

Tap into behavioral insights perspectives and case studies

Virtual shopping: Why some categories are leaders in the green change and how to become one

Why do consumers opt to buy some products more than others – especially in the arena of sustainable alternatives?

Blog

Virtual shopping – the why and the how

Complex environments like stores have elements competing for customers’ attention. Therefore, it is no surprise that many traditional research...

Blog

Can virtual stores predict advertising effectiveness better than surveys?

Will the ad increase sales? In most pre-testing protocols, sales impact is “measured” with explicit methods...

Blog

Planogram test for Sweetener Category

The client developed a new sweetener aisle configuration in the hope of showing category growth. Discover the research goals, what was tested, how it was conducted, and the results.

Case Study