knowledge

According to IAB Europe’s Attitudes to Retail Media Report, while retail media is widely discussed, its adoption is still early, with 50% of brands unsure where to start and the other half learning on the go—gaining valuable insights and measurable ROAS.

EyeSee and Veylinx are both pioneers when it comes to behavioral science. Each company has its own unique approaches, and it is remarkable to see how complementary the solutions are.

These events will dive deep into key topics shaping the future of our industry, including market research innovations, shopper behavior insights, retailer-manufacturer collaboration, category management, and retail media optimization.

With so much insight packed into our time in Davos, this is my attempt at a meaningful data offload—one that will hopefully provide some valuable input for your own algorithms.

Stepping into the role of Head of Sales and Marketing in the competitive market research industry is no easy feat, with countless agencies worldwide vying for top positions as preferred partners to clients.

Let’s face it: real on-site retail strategies are much more than a visibility race. The real question is: how can brands use these platforms to truly stand out and build lasting value?

Design thinking encourages creativity, but the multiple versions of a pack design can complicate the path to the right solution. This is where behavioral market research plays a crucial role, guiding the process and reducing unnecessary rounds of trial and error.

As the digital and physical worlds merge at an unprecedented pace, consumer behavior is evolving in profound ways. Advances in technology and information are reshaping how we interact, shop, and make decisions, creating a new reality for brands and researchers alike. 

Uncover what’s next with the 2025 Insights Playbook—a guide to predicting the future of consumer behavior and MR trends based on cutting-edge insights playfully harnessed!

This necessity for packaging screenings and packaging health check testing can be time demanding and costly. ‍AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.