Insights from London to Dallas: The 2024 MR event season is on!

Unsure if you're maximizing the potential of your existing research framework? Your research needs range across multiple consumer touchpoints, both in-store and online - from Planograms, over Pack and Claims, to Path to Purchase and Social Media Ad testing and you want all those testing options in one place? Then it is about time we meet for coffee!   

The best part is that if you are in London or Dallas this month, you can meet with EyeSee's top Business Development Directors, Nicole Tudosie and James Howitt (London) and Cliff Kane and Koen Philippaerts (Dallas). Let’s exchange knowledge and figure out how to elevate the consumer in-store experience while also keeping the cost-of-living crises and movement in the e-commerce scene in mind.   

Here are the conferences where we will keep an eye out for future trends and learn from the best in the industry!

LONDON Shopper&Inisghts behavior conference: 1 day, 26 Speakers, 9 Hot Topic Shopper Panels

If we are asked to pick only three panels we will attend from the Shopper&Inisghts Behavior Conference packed agenda, it will be the following:  

1. TACKLING THE COST-OF-LIVING & RISING INFLATION  

Unfortunately, the cost of living crisis is still ongoing, and we did two pricing studies on this topic and one meta-study based on 250 studies in the FMCG category about pre-pandemic and post-pandemic consumer behavior. We are eager to compare insights and results!   

2. OPTIMISING IN-STORE SPEND & ELEVATING ENGAGEMENT  

Recently, we were inspired by travel retailers to think about and tackle this topic. How can we make the in-store experience as engaging and fun as possible, and what can we learn from the way travel retailers organize creative product displays and ways of promoting goods and services? You can warm up to that article by reading it here.

3. UNMISSABLE RETAILER INSIGHTS & COLLABORATIONS  

Well, it is always great when big retailers such as Tesco and manufacturers meet in one place and discuss their successful collaborations! And of course, we all want to know the answer to the question - how can you ensure your category, brand, and product are indispensable to retailers today?  We grappled with this topic in this piece about brand blocking, as well.

DALLAS CMA|SIMA & QUIRK'S DALLAS: 1 city, 2 major conferences, 4 days in a roll

As our mentioned meta-study revealed, the cost of living crisis in the FMCG category impacted the US market way less than the rest of the world, almost insignificantly. Maybe that is why, on the main page of the CMA|SIMA Conference site you will find the following: This year’s conference theme is “Trailblazing Retail’s Bold Future” as the industry collectively returns to an innovative mindset after a long period of disruption. Did someone mention innovation and NDP testing? Count us in!   

And just after we see what is cooking in the category management insights departments, we will be ready for a much broader insights industry landscape presentation at QUIRK'S DALLAS Conference.  

It is even harder to have a favorite pick at any Quirk’s conference, but this is our take:  

• How top CPG brands like Coca-Cola, Carlsberg, and Nestle use AI to guide, predict, and improve their innovation success 
• How Kraft Heinz is reimagining research through mobile-based conversational techniques 
• Building brand trust with consumers in an uncertain world by Visa 

 We hope our paths will cross soon, but if you miss us at Quirk’s Dallas, make sure to be at Quirk’s Chicago, we will host a special guest there. Stay tuned! 

Eager to learn more? Read about Insights as the Lighthouse Industry of the Global Economy here.