2025 insights playbook

2025 Insights Playbook

7

minute read

E-Book

Uncover what’s next with the 2025 Insights Playbook—a guide to predicting the future of consumer behavior and MR trends based on cutting-edge insights playfully harnessed!

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Inside, you’ll find:

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3 major case studies with The Clorox Company, Reckitt, TikTok and Scotch Brite

Internal studies on in-context and mobile testing from e-comm to social media

20+ blogs by estimate experts

Webinars, podcast episodes and demo videos

Overall fun and immersive insight harnessing experience!
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Download your copy now to future-proof your strategies and thrive in 2025’s dynamic market landscape!

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Grab the knowledge about:

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The rise of AI-driven personalization and its game-changing role in retail media.

How to optimize POS displays for maximum shopper attention and conversion.

The power of predictive eye-tracking and the latest trends in packaging innovation.

Insights into mobile-first testing, ensuring e-commerce content is optimized for today’s on-the-go shoppers.

How to leverage behavioral KPIs to inform decision-making and improve shopper engagement strategies.

Actionable case studies, including Barilla’s cross-funnel success and Molino Bianco’s e-commerce innovations.

Proven methods for testing advertising creatives across social media and other channels to boost performance.

Insights into travel retail behavior and strategies for untapped growth.

And more!

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EyeSee

Tags

Advertising

Behavioral insight

E-Commerce

Innovation

Shopper

Limited offer:
Reckitt x EyeSee
@ESOMAR Retail Media webinar on demand

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Latest blogs

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Design thinking encourages creativity, but the multiple versions of a pack design can complicate the path to the right solution. This is where behavioral market research plays a crucial role, guiding the process and reducing unnecessary rounds of trial and error. Adding quantitative components to research is a key for ensuring smarter, data-driven decisions that save both time and resources.

Katarina Ćirić

2025 Insights Playbook for curious market research minds

As the digital and physical worlds merge at an unprecedented pace, consumer behavior is evolving in profound ways. Advances in technology and information are reshaping how we interact, shop, and make decisions, creating a new reality for brands and researchers alike.

2025 Insights Playbook

Uncover what’s next with the 2025 Insights Playbook—a guide to predicting the future of consumer behavior and MR trends based on cutting-edge insights playfully harnessed!

Beyond Saliency: The use of AI models in mapping visibility and attention metrics

This necessity for packaging screenings and packaging health check testing can be time demanding and costly. ‍AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.

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Reckitt's Retail Media case: Win-win for brand, retailers and consumers

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4 key takeaways from the 2024 GRIT Report

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Is your brand already late for the future? How new generations shape the FMCG

For established brands with long-standing traditions, the pressure to innovate while keeping pace with modern demands is immense, especially with the rise of fierce competitors who have little to lose.

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4 key questions for building a winning Retail Media mindset

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Struggling with e-commerce conversions? Join our webinar to turn it around!

Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?

POS display evolution: From behavioral KPIs to retail media disruption

With the rise of retail media, we stand on the brink of yet another display transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.

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From attention to action: Optimizing e-commerce content

It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content.

Bite into the billion-dollar mooncake craze: Insights from Singapore

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Accelerate e-commerce growth with tech-powered insights

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A hard look at eye tracking: What is the ‘best’ solution on the market

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Celebrating ad excellence: Singapore National Day breakdown

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Who is winning the pre-Olympic game?

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What links half of the top 30 CPG companies

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Rooting for retail success: cultivating Insights from Decision Trees

Understanding the customers buying behaviour through the Decision Tree methodology can help tailor product offerings to better meet their needs.

Empower creativity with insights at Cannes Lions

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Is your Hero Product E-commerce ready?

Statistics tell us that around 50% of potential sales are lost because visitors can’t find what they are looking for.

How to navigate e-commerce shopper behavior

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Early Quant Screening Research for a Winning Edge

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Strike a balance between native and branded Facebook Ads

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Konstantin Tomic

From clicks to carts: Is retail media CPG's e-commerce future?

Uncertainties persist regarding retail media's scope, its impact on retailer-brand dynamics, and its long-term implications for omnichannel consumer behavior.

Emotion Recognition Demystified: The Expert Guide

Emotions are written all over our faces, we just need to know how to read them.

Behavioral insights about women by women

EyeSee is comprised of 61% women who drive forward 100% of pioneering research!

[White Paper] TikTok First Content Guidelines for Powerful Ads

You want it to influence your brand perception, make it stand out, be rediscovered, and imbued with new energy?

Key learnings from Lunar New Year pack designs that drive purchase

Seeing the display of festive treats in stores and homes this Lunar New Year got me thinking about their pack designs and how they influence me as a consumer.

Insights from London to Dallas: The 2024 MR event season is on!

Let’s figure out how to elevate the consumer in-store experience while also keeping the cost-of-living crises and movement in the e-commerce scene in mind.

Build on social media ad impact with behavior-savvy strategies

Are social media analytics sufficient to understand how content affects us and how it works?

Road to growth: Understanding travel retail consumer behavior

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Koen Philippaerts

2024 Insights in focus

11 years of growth, 3 lessons for the MR industry

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Five behavioral research postulates to keep in mind for a successful e-commerce strategy

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Tap into hidden potential with new TikTok creative insights

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EyeSee @ GRIT Top 50 Most Innovative MR suppliers!

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Worldwide consumer behavior: 4 different perspectives

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Brand growth strategies are too fragile without this step

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Brand blocking traps you don’t want to fall into

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Deep dive: How to nail your product claim

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Planograms: Recession-proof your shelves

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Women who shape research and us, part 2: Buying context

This time around, our top experts and impressive women selected breakthroughs about buying behavior that define the current moment.

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We take Women’s month (as well as any opportunity) to reflect, acknowledge and celebrate women who shaped research and us!

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Each client slowly helped us build realistic shopping environments with distinct consumer features and touchpoints.

Raising a start-up: How tech drives MR transformation when you do it right

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Let’s take a look at some cases where being smarter and creative adds value when picking the right sample size:

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2023 Insights casebook

Spicing the plant-based market up: The rise of alternative protein among consumers

Vegan-friendly products are gaining popularity despite the almost equal and opposite force of the increasing popularity of keto and other high-protein diets.

One team, ten perspectives in 2023

While predicting the future is never an easy task, we’re firm believers that there’s no better way to brace yourself than to turn to behavioral know-how.

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Let's not sugarcoat it: Here's how to make placement and promotions work in a restricted market

Amongst the many disruptors the markets across the world have felt over the last few years, the UK government introduced new measures on HFSS food.

One approach: Ten studies that pushed the boundaries of consumer research

To celebrate this decade of insights, innovation, and studies that pushed us forward – we have collected our most memorable studies and learnings over the years

Impacting the final online basket: From all-powerful touchpoints to impulse purchases

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There’s a good chance one of your new favorite products may just be the result of two separate brands working together.

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In this article, we will address the most important creative aspects to have in mind when directing and optimizing social media ads.

Forecasting innovation success: The power of NPD market share projection

The pressure to decide whether to launch an NPD is nothing new – many brands might forgot the NPD efforts, especially during economic pressures.

#FollowInsight: Finishing Women’s Month right!

Insightful sessions where we will cover all the latest insights brands should know about!

The battle for attention: How to retain consumers' focus in global crisis

How can brands navigate rocky waters amid major happenings such as the pandemic or war in Ukraine?

Virtual shopping: Why some categories are leaders in the green change and how to become one

Why do consumers opt to buy some products more than others – especially in the arena of sustainable alternatives?

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2022 Insights casebook

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Twitter x EyeSee: Does adjacent content affect brand reputation?

How adjacency to controversial or divisive social media content impacts brand performance?

EyeSee x Google: Pushing the boundaries of in-context online research

Tech powerhouses like Google and companies from countless other industries turn to Virtual store environments and online remote research for consumer learnings.

2021 Insights casebook

Thanksgiving, Black Friday, Christmas: Optimizing for a challenging holiday season

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Explaining complexity in research: Embracing new methods

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Explaining complexity in research: Talking to key stakeholders

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EyeSee’s Founder recognized as the insights leader of tomorrow

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Award-winning framework for more effective e-commerce testing

With e-commerce expected to grow to nearly double by 2023 to more than $6.5 billion globally, it gives rise to new opportunities for brands to be competitive.

International Women in Science and Tech day: Leveling the playing field

We are taking a moment to celebrate the fantastic group of women who work at EyeSee on developing innovative solutions and tech to push market research forward.

2020 Insights casebook

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EyeSee at the Future is Now conference

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EyeSee in top 20 fastest-growing tech companies in Belgium third year in a row

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Do behavioral and traditional research methods clash?

A positive correlation means that if one variable goes up, the other variable goes up, too – a negative correlation meaning the opposite.

Olivier Tilleuil

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EyeSee in Deloitte’s top 200 fastest-growing tech companies in EMEA

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EyeSee in the top 10 of Deloitte’s 2018 Technology Fast 50

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Market research, industry re-inventing itself

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