Navigation

Provides testing mission-based shopping behavior on live retailer websites and life-like browsing for higher predictability in results.

Pin-point your shopper's digital journey by knowing:

How do your shoppers interact with website?

How do your consumers search for products?

Which filters shoppers use on specific web pages?

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Remote testing

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In the convenience of respondents’ natural environment

Trained on 11.05 milion eye-gaze data points

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Precise and insightful

Highly predictive

Combine Navigation for in-depth insights with:

Leverage Navigation for digital platforms:

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case studies

Tap into behavioral insights perspectives and case studies

How to navigate e-commerce shopper behavior

Typical e-commerce conversion rates hover around a modest 2.5% to 3%. That means out of every 1,000 visitors to your site, less than 50 ends up placing orders.

Mila Milosavljevic

Blog

Is your Hero Product E-commerce ready?

Statistics tell us that around 50% of potential sales are lost because visitors can’t find what they are looking for.

Iva Tasovac

Blog

Accelerate e-commerce growth with tech-powered insights

E-commerce is evolving rapidly, reshaping industries worldwide. On average, 46% of global online shopping...

7 min

Blog

How to drive incremental penetration & value online?

The purpose of this research is to improve clients' awareness of how customers browse and shop for the category on the major e-commerce partners' platforms. Discover the KPI's, what was tested, how it was conducted, and the results.

Case Study