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Predictive Eye Tracking
AI-powered Eye Tracking, built on 10 years of real Eye Tracking expertise and trained with 11.5 million eye-gaze data points. It delivers KIPs such as: AI Visibility and AI Attention along with predictive heatmaps. It is an ideal solution for fast and cost-effective Pack Checks and Pack Screenings.
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Enhance your innovation process with cost-effective pack screenings and reveal:
Which areas of the pack are most likely to be noticed?
Which areas are most likely to capture engagement?
Whether the latest design iteration achieved the desired impact?
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Remote testing
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In the convenience of respondents’ natural environment
Trained on 11.05 milion eye-gaze data points
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Precise and insightful
Highly predictive
Combine Predictive Eye Tracking for in-depth insights with:
Leverage Predictive Eye Tracking across categories by testing:
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case studies
Tap into behavioral insights perspectives and case studies
Beyond Saliency: The use of AI models in mapping visibility and attention metrics
This necessity for packaging screenings and packaging health check testing can be time demanding and costly. AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.
Jovana Šikanja
7 min
Blog
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Leverage Predictive Eye Tracking for fast and cost-effective pack screenings and pack health checks.
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Available for collaboration
How can we help?
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