As market dynamics evolve at an unprecedented pace—driven by technological advancements, shifting consumer behavior, and global challenges like those discussed at the World Economic Forum in Davos 2025—staying connected to shoppers is more complex than ever. That’s why market research plays a crucial role, providing data-driven insights that help brands navigate uncertainty with confidence.

With that in mind, we’re gearing up for three major upcoming conferences: succeet25 in Frankfurt, the Shopper, Retailer & Category Insights Conference, and the CMA|SIMA 2025 Annual Conference.  

These events will dive deep into key topics shaping the future of our industry, including market research innovations, shopper behavior insights, retailer-manufacturer collaboration, category management, and retail media optimization. Whether you’re looking for fresh perspectives, networking opportunities, or expert insights on shopper decision-making, these events are where the industry’s brightest minds will gather.

Frankfurt succeet25: Inform, compare, and inspire

Succeet25 is the must-attend event for market research professionals, bringing together more than 120 exhibitors and over 100 live sessions, panel discussions, keynotes, and guided tours. The event provides a platform to explore the latest industry innovations, compare methodologies, and gain inspiration from leading experts.

If we had to pick the top three sessions to attend, we’d recommend:

• Shaping the Future of Market Research: Insights, Innovations, and Integrity – A must-see session by ESOMAR’s Joaquim Bretcha on where the industry is headed.

• Because We Love Shoes: How Market Research at Deichmann Fuels Creativity, Not Kills It – Kristin Dreimeier (Deichmann) and Antje Gollnick (mindline) discuss how research supports brand storytelling and innovation.

• 2025 FOMO: Retail Media for More Connected Consumer Experiences – EyeSee’s Joris De Bruyne joins Isabel Rist, EMEA Category Insights Lead at Bayer, to discuss the power of retail media in shaping seamless consumer experiences.

Where to Find EyeSee at Succeet25 Beyond our speaker session, EyeSee will also be part of:

• Panel Discussion (Feb 12, 1:30 – 2:15 PM): Joris will join experts from Dynata, L’Oréal Deutschland, and Talk Online Panel to discuss the future of the insights industry and how brands can stay ahead.

• Guided Tour & Live Pitch: Milica Kovac and Sumeet Bhambhawani will showcase how EyeSee’s tech-enabled, scalable solutions are revolutionizing behavioral in-context testing.

San Antonio CMA|SIMA 2025: 950+ Attendees, 250+ Companies

‍ The CMA|SIMA Annual Conference is a deep dive into category management, retail strategy, and the future of commerce. With over 950 attendees and 250 companies expected, this event will explore the latest in pricing strategies, assortment planning, and the role of Retail Media in transforming marketing approaches. Sessions You Can’t Miss:

1. The Where, What, and Why of Consumer Spending in 2025 – By Caleb Silver, Editor-in-Chief.

2. Winning with Shopper Empathy – John Hostetler, Senior Director of Shopper Analytics and Insights at Danone.

3. Demographics Are Dead: You Are What You Shop – Leslie Newlee, SVP, Insights & Category Development at Red Bull.

Meet EyeSee at CMA|SIMA 2025

‍Cliff Kane will be on hand to share his expertise—having recently co-hosted ESOMAR’s webinar on Retail Media’s impact on commerce with Reckitt’s Imteaz Ahamed and presented at Quirk’s on Package Design Innovation with Clorox’s Shilpa Khana. Cliff is the go-to expert for insights that simplify and optimize planograms, packaging, and retail execution. If you want to discuss smarter ways to streamline decision-making, he’s the person to talk to.

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London Shopper Insights Conference: A case-study-driven day

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With consumer attention shifting across platforms, the Shopper, Retailer and Catagory Insights Conference will focus on the omnichannel evolution—how brands can maximize discovery content, social commerce, and in-store engagement while always being on the watch for inflation impact on shoppers. Sessions to Watch:
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1. The Omnichannel Future of Retail – A high-impact panel session on what’s next.

2. Retailer Collaboration & Insights – A Dual Perspective – Featuring experts from both sides of the aisle.

3. Category Innovation & Shopper Activation Online – Insights into new strategies that drive conversion.
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EyeSee Experts at the Shopper Insights Conference

• Nicole Tudosie: With extensive experience working with major CPG clients, Nicole is deeply immersed in the UK retail landscape. She played a key role in research on aisle windows and HFSS regulations and has previously shared insights from EyeSee’s TikTok study at Quirk’s London—a session highly relevant to those interested in Discovery Content and the Omnichannel Future of Retail.

• Vincent Blaney: With a background at agencies like Ipsos, Vincent has a unique perspective on how traditional surveys can be enhanced through tech-enabled behavioral methodologies and how to leverage them.
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Join EyeSee at the Industry’s Top Events These conferences aren’t just about learning—they’re about connecting with industry leaders, exchanging ideas, and uncovering the latest methodologies that will define the next era of market research. If you’re looking to future-proof your research strategies and stay ahead of the curve, don’t miss the chance to meet EyeSee at these must-attend events!