#FollowInsight: Finishing Women’s Month right!

7

minute read

Interview

Introducing #FollowInsight – insightful sessions where we will cover all the latest insights brands should know about!

With many brands still using the traditional gender representation in advertising, the questions of societal change remain – how are non-traditional gender roles perceived in advertising campaigns? Can they open new doors to social change while still improving brand equity?

In the light of Women’s History Month, we are looking back into how advertising portrayals of gender roles influence brand perception, viewer’s focus, and implicitly affect consumer purchase behavior – with three impactful insights from our work with Twitter. EyeSee’s Digital Insights Director, Morana Kristek, is tackling the sought-after insights that can help brands drive awareness and avoid advertising errors in the future.

Here’s a session with three essential insights – but make sure to check out the full study for all the insights:

Interested in social media in-feed testing? Reach out to us for more details at info@eyesee-research.com

Tags

Behavioral insight

Innovation

Limited offer:
Reckitt x EyeSee
@ESOMAR Retail Media webinar on demand

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