EyeSee’s new foothold in the dynamic UK market

Bringing cutting-edge and accessible behavioral research closer to the UK market

After successfully expanding to New York and Paris, EyeSee has opened yet another office – this time in London, UK! EyeSee has doubled in size over the last 2 years, now gathering around 90 professionals – making it one of the fastest growing behavioral research companies worldwide. Our latest offices are tucked in Aldgate, neighboring some of London’s most noteworthy brands.

Joris De Bruyne, EyeSee’s partner, overseeing sales in Europe, noted that the UK is a leading global CPG and food & beverages market in which we developed solid partnerships by providing cutting edge behavioral insights to companies such as Kimberly-Clark, McDonalds, Coty and Müller. ‘We look at this as a step towards establishing even closer relationships, opening up to new industries and projecting opportunities locally.’

Whilst already present on the UK market, three months ago no one suspected that EyeSee would make a new base there. Namely, whilst headhunting for a candidate to join our thriving team in the USA, EyeSee’s founder Olivier Tilleuil came across a rare talent – Payal Patel.

‘For the past 6 years, EyeSee has grown, changed and developed beyond recognition. What sets us apart from the competition is that we are constantly adapting and identifying new opportunities.  I’ve had a chance to meet and interview a fair share of individuals, and she was one of the top candidates I have ever interviewed. In the case of Payal, both her background, way of thinking and a strong interest in behavioral research align with EyeSee’s mission. Consequently, we decided to realign our course and within the last few months worked on developing the London office to maximize on the opportunity and rare talent.’

A Nielsen alumna, Payal has worked across different geographies and categories and has significant experience in EyeSee’s business-defining behavioral research methods – remote eye tracking, facial coding and virtual shopping.

Payal says that both the challenge and the opportunity in the UK lie in the recent consumer confidence changes resulting from macro and politico-economic factors – both confidence and purchasing power are dwindling, but on the other hand, the UK economy is still projected to grow by 1.3% this year, indicating the existence of opportunities up for snatch by several players in the industry.

“We need to strive to be first-time right by ensuring every piece of research leverages as many tools and methods required to boost the predictive power of the data. ”, claims Payal.

“At the same time, we market research specialists have to adapt to better and more agile approaches to aid this broader objective which is time and cost sensitive. With the recent innovations in the industry, we now have access to new webcam enabled methods and technologies that allow for measurement within the convenience of your homes making the process up to 2 times more cost and time effective – this precisely was the cornerstone of EyeSee’s success.”

Interested in getting in touch?
Reach Payal at payal.p@eyesee-research.com, or in our London office.