EyeSee wins big at Quirk’s Awards this year!

EyeSee is the big winner of last night’s Quirk’s Awards, winning the MR supplier of the year (below $10m in revenue), and Advertising research project for our work with Twitter on a pioneering study on (Non)traditional gender roles in sports ads. We are honored that our work was recognized by industry experts and that our long-standing collaboration with Twitter is pushing the boundaries of MR.

We would like to congratulate Michelle Grushko, Data Scientist at Twitter, for her nomination in the Researcher of the year category, and winning the Advertising research recognition, for a project she led. Michelle emphasized our partnership and the technology that enabled research like this: “We absolutely love working with EyeSee, and consider them such a valuable partner when it comes to answering important research questions and pushing the boundaries such as testing the impact of traditional vs. non-traditional roles in sports ads.”

She further points out that EyeSee’s platform is particularly effective at capturing users’ behavioral responses when looking at a Twitter timeline as well as virtual shopping exercises to understand shopping behavior. “We are so happy to win alongside EyeSee and we cannot wait for our future collaborations!”. If you are interested in learning more about this groundbreaking study, check out our webinar here.

Olivier Tilleuil, EyeSee’s CEO and founder, looked back on EyeSee’s growth in the past years: “It is so rewarding to look back on our beginnings almost 8 years ago, and to see how far we’ve come, led by a simple, but bold idea about helping our clients understand consumers with the help of behavioral research. To receive a Quirk’s award for our collaboration with a company such as Microsoft in 2019, and Twitter this year, proves that our expertise and drive are forging a new path in the MR industry. Awards like this are incredibly important for the entire industry, as they are setting a standard, showcasing talents, and nurturing client-supplier bonds. Moreover, they promote innovation to a bigger audience and accelerate adoption of new approaches.”

EyeSee’s partner, Joris De Bruyne, also commented on the double win: “This honor is a strong wind in our sails further! After a year in which we had to rise to many challenges, it is incredibly exciting to look ahead and plan for new tech optimization and expanding our team into a new operations office in Mexico. To know that we are both the agency of the year and working on relevant topics such as this one is very humbling, and we are very grateful for this opportunity to showcase our team’s work.”

Congratulations to all the nominees and winners, and many thanks to Quirk’s for hosting a fabulous black-tie event online and continuing to support the market research industry!

The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, vendors and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.

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