EyeSee demystifies behavioral insights on Envoyé special

7

minute read

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[Watch the entire episode below]

Last month, EyeSee was featured in Envoyé Spécial – one of the most-watched television programs in France. The show discussed behavioral research methods and their huge impact on advertising evaluation.

Jean-François Sonder, Director of Business Development & Global Clients at EyeSee demonstrated our remote eye tracking and facial coding solution to journalist Laure Delalex:

As most consumers decide what to buy subconsciously in a matter of seconds, he further elaborated on the value of understanding purchase decisions using subconscious methods:

The influence implicit measurements have on companies using market research nowadays is enormous. Envoyé Spécial’s journalist added that “Facial coding is revolutionizing marketing research. Today, more than 60% of the major brands have become addicted to it. It allows you to test hundreds of people at the same time with one click. It costs half as much as traditional surveys”.

EyeSee’s segment starting from 05.27.

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