2020 Insights casebook

After the major disruption in global advertising and marketing caused by social media and search engines, it seems Retail Media is ushering in yet another big wave of change. How do we know this?

Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?

As I reflect on the early recommendations from EyeSee’ first studies—where visibility, attention, likability, and share of shoppers were the Holy Grails—I’m reminded of just how far we've come! From these initial findings, we understood that elements like product prominence, clear functional benefits, and strategic copy placement were key drivers of display effectiveness. Now, with the rise of retail media, we stand on the brink of yet another transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.

Two words on everyone’s mind: sustainable growth. But getting there? Not so simple! With 12 years of insights expertise, EyeSee is ready for its next big move—and it’s bringing in Tom Goderis to lead the charge. From P&G’s R&D labs to market research master and Chief Integration Officer, Tom’s career is all about shaping the future. In this lively interview, Tom talks about big ideas, growth strategies, and trends you won’t want to miss. Get ready for his fresh take on the future and how companies can stay ahead of the game!

It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content. However, grabbing attention alone isn’t enough to convert a visitor into a buyer. While our latest research shows that A+ content can significantly enhance brand perception—making it feel more relatable, trustworthy, and innovative—it doesn’t guarantee a purchase.

E-commerce is evolving rapidly, reshaping industries worldwide. On average, 46% of global online shopping...

Complex environments like stores have elements competing for customers’ attention. Therefore, it is no surprise that many traditional research...

Will the ad increase sales? In most pre-testing protocols, sales impact is “measured” with explicit methods...

Emotions build memories and drive action, which is why they hold a special place in advertising.

This is the first installment of the series focusing on eye tracking solutions and their validation – stay tuned for more!

While eye tracking is widely used and popular in consumer behavior literature, very few studies have introduced eye-tracking technology in...

The goal is to achieve returns across all disciplines—increased sales, brand anchoring, perception, and awareness—so your brand shines like a gold medalist.

Brands are gearing up to flex their patriotic muscles through their special National Day 2024 campaigns celebrated by the dazzling fireworks display,

With huge investments in video ads in the range of $10 million to $15 million , it's normal to expect a significant return on these creatives.

Market research and business decisions driven by firm, highly predictive insights are certainly key for business growth and success.

Understanding the customers buying behaviour through the Decision Tree methodology can help tailor product offerings to better meet their needs.

How should brands navigate this vast creative landscape, and how can they ensure their creatives are truly effective?

Statistics tell us that around 50% of potential sales are lost because visitors can’t find what they are looking for.

Typical e-commerce conversion rates hover around a modest 2.5% to 3%. That means out of every 1,000 visitors to your site, less than 50 ends up placing orders.

Within the highly dynamic and complex process of product development, packaging design serves as a linchpin for consumer engagement and purchasing decisions.

Facebook may not be the place to find the youngest audience (though its audience is diverse and earns money), but some facts are simply unbeatable.

Uncertainties persist regarding retail media's scope, its impact on retailer-brand dynamics, and its long-term implications for omnichannel consumer behavior.

Emotions are written all over our faces, we just need to know how to read them.

EyeSee is comprised of 61% women who drive forward 100% of pioneering research!

You want it to influence your brand perception, make it stand out, be rediscovered, and imbued with new energy?

Seeing the display of festive treats in stores and homes this Lunar New Year got me thinking about their pack designs and how they influence me as a consumer.

Let’s figure out how to elevate the consumer in-store experience while also keeping the cost-of-living crises and movement in the e-commerce scene in mind.

Are social media analytics sufficient to understand how content affects us and how it works?

I realized that the time I spent waiting on my flight changed my purchasing habits. Here are some points that make it different.

Our strategy is clear and still follows our initial compass of combining scalable behavioural methods.

To make some kind of system in such a branched shopper movement and try to be as predictive as possible, keep these five things in mind

We discovered that 71% of TikTok users stop and watch the first three seconds of the video and that 56% of each sponsored content is seen on average.

EyeSee debuted on the GRIT Top 50 most innovative research suppliers list this year, among fourteen other tech-enabled companies.

It is not uncommon for local trends to become global and vice versa, so keeping your eyes on all four sides of the world is strongly recommended.

How can a brand be relevant if it does not follow the trends of its own category unless its mission is to be disruptive and deliberately goes against them?

This meta-analysis is based on 250 studies in the FMCG category. Studies ranged from 50k to 150k respondents, spread over US, Europe, APAC, and Latin America.

Insight managers are a true force behind the Market Research Industry and its cornerstone, each crafting insight stories in their unique way.

In this article, I provide a step-by-step walkthrough of a mix of KPIs that have been proven to accurately predict the best pack designs.

Brand blocking has long been a go-to merchandising technique for brand managers looking to ensure their brand stands out on the shelves.

80-95% of shoppers make their purchase decisions subconsciously in stores within seconds, and over 2/3 of them do so heavily influenced by claims specifically. 

We’ve previously published the key findings for the US market. Now, let’s take a closer look at the results for the APAC region.

After 10 years as partner at EyeSee, Joris De Bruyne is taking over the role of CEO from founder Olivier Tilleuil, who moves to an EyeSee Board position.

The EyeSee’s just wrapped up a behavioral study looking into how product windows and different placements impact visibility and, ultimately, sales.

The goal of this study was to look at two possible strategies that brands can opt for, and how do consumers react to both in the current inflation.

Second wave of the pricing tracker in the US to identify how consumer behavior is shifting when exposed to different volume and pricing adjustment scenarios.

Unpredictable times require highly predictive insights as smart shopper optimization can make the difference between winners and losers of inflation.

This time around, our top experts and impressive women selected breakthroughs about buying behavior that define the current moment.

Real eye tracking is still supreme when faced with complex questions that require nuanced insights.

We take Women’s month (as well as any opportunity) to reflect, acknowledge and celebrate women who shaped research and us!

Each client slowly helped us build realistic shopping environments with distinct consumer features and touchpoints.

How does a market research company step out of bounds while remaining competitive?

Let’s take a look at some cases where being smarter and creative adds value when picking the right sample size:

From the get-go, EyeSee’s mantra was to make consumer insights accessible by jumping outside of the traditional research bounds and going completely online.

Vegan-friendly products are gaining popularity despite the almost equal and opposite force of the increasing popularity of keto and other high-protein diets.

While predicting the future is never an easy task, we’re firm believers that there’s no better way to brace yourself than to turn to behavioral know-how.

A decade ago, an innovative idea was cooked up by EyeSee founders – make it easier for brands to understand how their consumers think and shop.

Here are 10 books (in categories such as startup, the idea, behavioral research, and growth) that helped and guided us to where we are today.

Amongst the many disruptors the markets across the world have felt over the last few years, the UK government introduced new measures on HFSS food.

To celebrate this decade of insights, innovation, and studies that pushed us forward – we have collected our most memorable studies and learnings over the years

As the pandemic online shopping habits started settling down, shoppers have slowly yet surely started going back to trusty old brick and mortar.

There’s a good chance one of your new favorite products may just be the result of two separate brands working together.

In this article, we will address the most important creative aspects to have in mind when directing and optimizing social media ads.

The pressure to decide whether to launch an NPD is nothing new – many brands might forgot the NPD efforts, especially during economic pressures.

Insightful sessions where we will cover all the latest insights brands should know about!

How can brands navigate rocky waters amid major happenings such as the pandemic or war in Ukraine?

Why do consumers opt to buy some products more than others – especially in the arena of sustainable alternatives?

This blog is the first in a 4 part series, so strap in for a hilly, albeit hopeful ride across the complicated ‘green’ product landscape.

This is the third instalment of the study exploring what makes a competitive sustainable product win on the shelf.

‘Eco-friendly’, ‘zero-waste, ‘100% recyclable’ – we’ve all seen them in a supermarket shelves, but do these claims have the power to impact consumer behavior?

How adjacency to controversial or divisive social media content impacts brand performance?

Tech powerhouses like Google and companies from countless other industries turn to Virtual store environments and online remote research for consumer learnings.

Be it the holiday season or not – omnichannel optimization and a seamless cross-channel experience are crucial for success with shoppers at the start of 2021!

What convinces people to add new methods to their insights arsenal?

This is the first part of a two-part conversation between 4 Insights directors and managers at EyeSee.

Olivier Tilleuil, the founder of EyeSee, got featured in the competitive GRIT future list.

With e-commerce expected to grow to nearly double by 2023 to more than $6.5 billion globally, it gives rise to new opportunities for brands to be competitive.

We are taking a moment to celebrate the fantastic group of women who work at EyeSee on developing innovative solutions and tech to push market research forward.

For the end of 2019, we compiled a list of most valuable behavioral insights that will give you a clear view in 2020.

Marija Smudja, EyeSee’s Advertising insights director, was one of the panelists at the Future is Now conference, focusing on IT trends and business innovation.

EyeSee took spot number 19 on the list, staying in the top 20 for the third consecutive year.

A positive correlation means that if one variable goes up, the other variable goes up, too – a negative correlation meaning the opposite.

Do consumers notice your ads while scrolling through their social media feeds? How do thumbnails, colors, and sounds impact your ads?

Growing in revenue by 489%, EyeSee secured a spot as one of the 500 fastest-growing tech companies in Europe, the Middle East, and Africa.

In the mobile-first, attention-deficit age, in-feed video ads are a vital tool for brands and companies to reach their customers.

EyeSee ranked as the 10th fastest-growing tech company headquartered in Belgium within Deloitte’s 2018 Technology Fast 50 program.

Using multiple methods helps provide a bigger picture. But why is this so important?

The exciting innovation-driven beginnings do not reflect the current state of the industry.

After successfully expanding to New York and Paris, EyeSee has opened yet another office – this time in London, UK!

When it comes to marketing and brand directors, market research represents a feedback loop and helps deepen expertise.

The client developed a new sweetener aisle configuration in the hope of showing category growth. Discover the research goals, what was tested, how it was conducted, and the results.

The Client was planning an expansion within the very complex skin health product category. Ensuring effective communication of the unique and differentiated credentials of this product line is a critical facet for distinguishing the new products within the existing brand portfolio and from competitor offerings.​

The Client developed several design directions for a new product line introduction. Discover the research goals, what was tested, how it was conducted, and the results.

The purpose of this research is to improve clients' awareness of how customers browse and shop for the category on the major e-commerce partners' platforms. Discover the KPI's, what was tested, how it was conducted, and the results.