2020 Insights casebook

7

minute read

E-Book

This publication covers the A, B, and C of the market research industry and opens with an intriguing article about the neuroscience behind effective ads. It also delves into:

The latest tech-enabled research tools,
Features four case studies spanning social media, e-commerce, and shopper studies,
Provides guidance on setting up studies
Explores how to effectively research online commercial assets and consumer behavior.

‍

Tags

Advertising

Behavioral insight

E-Commerce

Innovation

Shopper

Limited offer:
Reckitt x EyeSee
@ESOMAR Retail Media webinar on demand

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