The FMCG industry has felt the ripples of the COVID crisis in numerous ways. Retailers and manufacturers are faced with pressures and opportunities brought on by rationalizing SKUs, adjusting assortments, and resetting planograms. In this webinar hosted by Quirk’s, we will discuss a study on Planogram optimization and SKU rationalization in the COVID crisis and the potential paths for brands and retailers.

Request this session recording now to hear Gina Boyd, (Sr. Manager, Shopper Insights & Category Management, Biscuit at Mondelez International), Johannes Hartmann (owner of Insight Republic) and Jonathan Asher (EyeSee’s Executive Vice President) discuss the study results and how market research can help FMCG companies cope with the effects of the crisis by using both tactical and strategic studies.

Learn about:

• Which new planogram path is most beneficial for your brand?
• What are the best approaches to testing planograms?
• How can marketing and insights leaders ensure they stay on top both during and after the pandemic?

Get the recording now for fresh FMCG insights and planogram optimization tips from seasoned industry experts!