New product testing in E-commerce is live!
Introducing the Interactive Product Listing Page feature! This feature is the latest addition to EyeSee’s Innovation testing capabilities enabling the testing of new product launches in an e-commerce environment. To measure the sales performance of newly developed products with more accuracy, the Interactive PLP leverages ready-to-use, dynamic environments that also evaluate their stand-out potential in competitive environments. This solution can also be combined with different add-ons to tackle a wide spectrum of business questions and unlock cross-selling opportunities. As with all of our approaches, the Interactive Product Listing Page can be mixed with traditional and behavioral methods, yielding the highest predictive power of insights!
More timeline testing options now available: TikTok & Snapchat
The power social media has on day-to-day life is undeniable – but how can brands leverage its impact on the consumer buying process? Our latest in-context social media testing options include simulated feeds for TikTok and Snapchat, where any format of social media creatives and messaging can be effectively tested. Tapping into timeline testing options is key to uncovering authentic user behavior and overlooked digital opportunities.
Passive tracking launched: Understand the full picture of online purchases
Researching online omnichannel is challenging and most options on the market include research setups that rely on (flawed and incomplete) respondents’ memory about which websites they visited. To better understand the link between browsing and purchase behavior, we’ve launched a new passive tracking method which is a holistic approach to understanding online path-to-purchase. By tracking respondents’ browsing behavior over periods of 30, 60, or even 90 days, we are able to map all relevant phases of the consumer journey: from pre-shopping, exploratory phase, all the way to behavior on specific website pages, and ultimately – checkout!
NPD with Market share projection
Companies’ investments in innovation are massive, and executives must weigh a myriad of information to be able to decide if NPD should be launched or not. Our team just launched the Market share projection add-on to standard NPD tests, aimed at estimating the in-market success of newly developed pricing, packs, claims and portfolio optimizations. By using realistic virtual replicas of brick-and-mortar stores for these studies, we effectively unlock findings that help reduce the risk and prevent costly failures in innovation.
The latest in social media testing: Replicated feeds for authentic behavior
The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads trigger the conversion into purchases to knowing how to successfully navigate the polarizing timelines caused by turbulent events and crises. Check out Laura Hoste (New Business Development Director, EyeSee) give a comprehensive run-down of this innovative research approach to testing social media campaigns.
Inflation & consumer behavior: Anchor your pricing strategies
What are the best shopper strategies to cope with ongoing inflation for both CPG and retailers? To answer this, EyeSee’s conducted one of the most comprehensive virtual shopping studies on the impact of pricing adjustment. We’ve examined consumer behavior in the USA and collected more than 2000 responses across 4 categories – the results are nothing short of a surprise.
A hard look at eye tracking: What is the ‘best’ solution on the market
It’s no secret that market research has had a serious glow-up in the past years and with it, new methods keep emerging. Eye tracking, although not entirely novel, has been a major area of innovation. However, with a plethora of commercially available solutions comes a familiar challenge – how does one navigate all the options and make a sound business choice? What makes a ‘good’ eye tracking method to begin with? For a little over a year, we’ve set out to test every relevant eye tracking tech.
