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#EyeTracking

Reveal what your consumers
see
and how they distribute
their attention.

Pinpointing what consumers are (not) noticing is crucial for the success of packaging designs, social media ads, or websites. With EyeSee’s eye tracking, you can be certain that you’ve
identified which creatives deliver the best responses before launching live.

• Are the product, ad, or website elements seen?
• How long do they hold the attention?
• In which order are the key areas of interest seen?

What is eye tracking?

Eye tracking is a behavioral research method that measures eye gaze – i.e., the positions and movements of the eye, and it reveals what the consumers are (or are not!) looking at. Our online eye tracking methodology is validated and benchmarked with industries leading eye trackers (Eyelink’s Portable Duo). At EyeSee, eye-tracking tests are conducted remotely in the convenience of respondents’ natural environment and with their own devices.

Eye tracking is often combined with:
Eye tracking is mostly used in:
Watch demo

How does it work?

Setup

Virtual study is created from scratch and responders are recruited globally

Testing

Respondents execute the test at home with their own computer or mobile, and a webcam

Data

We track and measure respondents’ eye gaze to assess what is catching their attention.

Insights

Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier

Get insights on 50+ markets with the
support from 150+ global experts

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