What is virtual shopping?
Virtual shopping simulates real store environments in a tightly controlled yet realistic setting. It provides a highly realistic shopping experience for the consumers, allowing them to experience and interact with products – choosing a product from alternatives and selecting or returning those products in the same way they would in the store. Moreover, we are able to collect valuable insights on consumer-related shopping behaviors in front of the shelf (e.g., number and type of products examined and bought, the value of the purchased products, etc.).
Virtual shopping is often combined with:
How does it work?
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ shopping behavior, response time measurement and task completions
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ shopping behavior, response time measurement and task completions
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier
