What is Conjoint analysis?
Conjoint analysis is a statistical technique used to determine how consumers value different attributes of products or services. By estimating the psychological tradeoffs that consumers make it can uncover real or hidden drivers that may not be apparent to the respondents themselves.
Conjoint analysis is often combined with:
How does it work?
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ emotions through facial expressions and task completions.
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ emotions through facial expressions and task completions.
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier
