What is RTM?
Reaction time measurement (RTM) reveals how quickly the consumers process information and how strong and certain the subconscious connections are between a brand or a product and a certain attribute or statement. In the RTM task, respondents provide quick and intuitive responses giving no room to think through their answers consciously. On the other hand, surveys are an explicit measurement of conscious consumer opinions about your brand or product. EyeSee uses surveys alongside RTM and other implicit methods to provide you with the most comprehensive insights.
Facial coding is often combined with:
How does it work?
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ behavior, response time measurement and task completions.
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ behavior, response time measurement and task completions.
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier
