Join EyeSee’s seniors for a webinar session on Behavioral decision trees and how virtual shopping enables us to uncover true consumer behavior with extreme reliability. Presenting the results of a meta-study comparing survey and virtual shopping accuracy on over 35000 respondents and offering practical advice to use this solution for deep category learnings and beyond!

Watch the recording to learn:

• How are Behavioral decision trees different from standard DT studies?
• How to extract the biggest ROI from decision tree research and who benefits the most from these studies?
• Why trusting what consumers say is much more dangerous than you might think

Panelists:

Marija Đorđević, Product Director, EyeSee

Diego Adolfo Chávez Terrazas, Country Lead & Insights Director, EyeSee Mexico

Heather Graham, Business Development Director, EyeSee

Host:

Sanja Ćopić, Content strategist, EyeSee