Have NPD launches in the pipeline? Every brand knows that planning and developing NPDs is a challenge – only 20% of cases end in success. How will the NPD perform once it hits the shelves – and will the current market dynamic be affected? The answer to these (and more) questions lies in behavioral in-context research!

Request the Quirk’s session recording to find out how behavioral methods help uncover:

• The actual NPD sales potential as well as its market share estimation
• The impact on the competition and the sources of volume for the NPD
• The category benefits & opportunities once the NPD is on the shelf

Speakers: 

• Angeliki Maragkou, Global Strategic Insights & Analytics Director, Head of CoE, Bayer
• Stijn Smet, Managing Director, Academy of Corporate Entrepreneurship
• Mirna Djuric, Head of Insights, EyeSee
• Marija Djordjevic, Product Director, EyeSee
• Milica Kovac, Product Manager, EyeSee