Is it ‘smart’ for brands to address current crises? Dive into a discussion of one of the biggest behavioral mobile studies, conducted on 1500 respondents in a replicated Instagram feed. We compare brand KPIs & crisis messaging (COVID, BLM, social causes) to generic tactical ads and seasonal posts in 6 industries: food and beverage, media, tech, beauty, healthcare, hygiene. Request the recording here!

As we present the results of this massive mobile study, learn about:

• How does responding to social issues and crises affect different industries, brand relationships and loyalty business models?
• Which type of posts has the highest sharing potential, recall, and standout power?
• How is expressing support for the BLM movement and raising awareness about COVID-19 perceived by the respondents?

Request the session to learn how different brands are perceived when taking a stance on social issues!