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Despite the ever-increasing and all-encompassing ‘buzz’ of AI, just like many other topics (machine learning, BeSci) it has been around for at least 50 years. However, the pandemic has exponentially accelerated the need for change and escalated the willingness to adopt new tech. The question is – does using AI in consumer research add value, and how and when to employ it so that it does?

New product development is the lifeblood of every company – yet only 80% of product launches create a positive impact on the bottom line. With NPDs being one of the more challenging things to develop successfully, experts Tanja Petrovic (Innovation Strategy Director, The Coca Cola Company), Tony Marcello (Consumer Insights Manager – Morning Foods, General Mills), and Nikola Golubovic (Shopper Insights Director, EyeSee) deep-dived into where and how to approach testing NPDs.

If you have a product sold online on retail partner websites – this blog is for you. Have you optimized every step of the online experience of shopping for your products? If not, this intro will help you start with online path-to-purchase testing, and if you are already doing e-commerce research, you will learn how to ensure your insights spill over onto other valuable areas and affect your ROI.

As technology continues to accelerate and streamline traditional approaches to understanding consumers, at the end of 2021, we face a transformed market research landscape.The insights world is buzzing with ‘agile research’, ‘AI’, ‘machine learning’, and other expanding offers, so we sat down with some of our new senior team members and seasoned industry experts to tackle one question – which approaches truly help brands uncover what consumers think?

Taxes, death, and norms – or at least for the market research industry – are inevitable. But do they make sense, or do they just give us the wrong sense of security?

This year has brought new approaches to market research for many global brands, and the shift was felt across all industries – but keeping up with the latest trends is no easy task. To help brands get ready for 2022, we handpicked 5 tips from the top experts from Microsoft, Google, Swiggy, Coca-Cola, and Colgate-Palmolive that tackle the innovation process, sustainability, and approaches to collecting consumers’ data in the next year. Let’s dive in!

Predicting consumer trends, new research tools and innovative approaches is no easy feat – which is why we turned to our insights experts to hear their best predictions, advice and perspectives on 2022!

Many new products are introduced every year, but only 20% of cases succeed. Every brand knows that planning and successfully developing NPDs is a challenge – and experts Stijn Smet (Managing Director, AfCE), Angeliki Maragkou (Global Strategic Insights & Analytics Director, Head of CoE, Bayer), Marija Đorđević (Product Director, EyeSee), Mirna Đurić (Head of Insights, EyeSee) and Milica Kovač (Product Manager, EyeSee) deep-dived into tackling challenges, minimizing the risk on the innovation process and why is testing in pre-launch stage improve chances of success once the product hits the shelves.