knowledge

Many new products are introduced every year, but only 20% of cases succeed. Every brand knows that planning and successfully developing NPDs is a challenge – and experts Stijn Smet (Managing Director, AfCE), Angeliki Maragkou (Global Strategic Insights & Analytics Director, Head of CoE, Bayer), Marija Đorđević (Product Director, EyeSee), Mirna Đurić (Head of Insights, EyeSee) and Milica Kovač (Product Manager, EyeSee) deep-dived into tackling challenges, minimizing the risk on the innovation process and why is testing in pre-launch stage improve chances of success once the product hits the shelves.

Two years into the pandemic, the world is faced with another crisis – and the shake in consumer confidence could be felt across all markets. As the gas prices reach record highs, so do the concerns about the cost of daily lives. The long lines at the supermarkets at the start of the pandemic were replaced by queues at the gas stations across the world. The surge in consumer confidence was evident. So what is the first step brands should take to stay on top of this new global complex environment?

As reports of the plunging consumer confidence continue to emerge in the developing global situation and inflation becomes a challenge across the world – the critical question for marketers and businesses is: what will be the impact on shoppers’ behavior? In a comprehensive study, our team took a closer look at the shifting sentiment in new circumstances using a tech-driven approach leveraging virtual shopping.

The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion into purchases to knowing how to successfully navigate the polarizing timelines caused by turbulent events and crises.

Is packaging in consumer healthcare so different from FMCG, or could we draw parallels between some rules and trends?

E.W. Scripps, the company behind Tablo, is developing a new advertising campaign and wants to identify the best way to showcase its product. Discover the research goals, what was tested, how it was conducted, and the results. Get your copy of the case study now!​‍

Intact was curious to explore which of the well-known advertising principles are relevant to the insurance category to build strong best practices and advertising rules of thumb for future campaigns. Discover the KPI's, what was tested, how it was conducted, and the results. Get your copy of the case study now!‍

Your ads and messages are alright, but you're itching for something new and exciting? The next frontier for marketers globally is to harness the power of your brand on TikTok!​

The purpose of this research is to improve clients' awareness of how customers browse and shop for the category on the major e-commerce partners' platforms. Discover the KPI's, what was tested, how it was conducted, and the results.

The Client developed several design directions for a new product line introduction. Discover the research goals, what was tested, how it was conducted, and the results.