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As this challenging year comes to a close, our editorial team at EyeSee sat down to share their favorite content: blogs, webinars, case studies, and videos created and widely disseminated in 2020!

EyeSee obtained a record growth in 2020 in spite of the COVID crisis and kicks off 2021 by broadening its global reach and capabilities by opening a new sales office in Singapore and an operations office in Mexico City. The award-winning company has been steadily doubling in size every year to meet the growing demand for agile & scalable behavioral research from clients such as Twitter, Microsoft, Colgate-Palmolive, J&J, Bayer, Disney, and many more.

The pandemic has propelled us all into an evolving and learning mode; it has pushed both industries and insights providers to consider new approaches as a matter of survival. Within EyeSee, an agile strategy was part of the team’s DNA from the get-go, which is why sourcing out the right talent to shape and handle the growth is key. A new one just joined our ranks: Heather Graham, formerly VP/Client Development at Behaviorally (formerly PRS)!

The world is finally seeing mass roll-outs of the long-awaited COVID-19 vaccines. Yet, skepticism around vaccination is prevalent. From appealing to emotions, sticking to logical arguments, mentioning families, the economy, or national safety – there are many types of messaging governing bodies can use to promote vaccination, but which ones are the most effective? EyeSee conducted a behavioral study to explore how different messaging affects the public attitude towards vaccination.

On a supermarket shelf, the interests of retailers, manufacturers, and consumers converge in the most tangible way – a consumer settles on one out of hundreds of different products at hand, and a decision is made before you know it. But how do you ensure you really understand what happens in front of the shelf? Data about end sales does too little, too late to explain the decision. On the other hand, surveys that promise prediction by relying on stated purchase intent and claims of future behavior are about as reliable as rolling the dice. Enter Behavioral Decision trees.

In the IIeX Behavior webinar, Microsoft’s Krista Bradley (Senior Market Research Manager, Research+Insights) and EyeSee’s Heather Graham (Business Development Director) sat down for a conversation on the award-winning online path to purchase project that brought us together. The expert tandem covered all the steps researchers should take when preparing and implementing complex studies – and how to then socialize the behavioral insights throughout the organizational ecosystem, past the initial presentation to stakeholders.

LVMH has been paving the way for changing the luxury customer experience and the ways we approach enhancing it. As a part of the annual LVMH Innovation awards, EyeSee had the honor of being amongst the 28 finalists dedicated to providing tech-driven solutions and bringing the future of customer experience one step closer.

Despite the ever-increasing and all-encompassing ‘buzz’ of AI, just like many other topics (machine learning, BeSci) it has been around for at least 50 years. However, the pandemic has exponentially accelerated the need for change and escalated the willingness to adopt new tech. The question is – does using AI in consumer research add value, and how and when to employ it so that it does?

New product development is the lifeblood of every company – yet only 80% of product launches create a positive impact on the bottom line. With NPDs being one of the more challenging things to develop successfully, experts Tanja Petrovic (Innovation Strategy Director, The Coca Cola Company), Tony Marcello (Consumer Insights Manager – Morning Foods, General Mills), and Nikola Golubovic (Shopper Insights Director, EyeSee) deep-dived into where and how to approach testing NPDs.