The world is finally seeing the mass roll-out of long-awaited COVID-19 vaccines. Yet, skepticism around vaccination is prevalent. From appealing to emotions, sticking to logical arguments, mentioning families, the economy, or national safety – there are many types of messaging governing bodies can use to promote vaccination, but which ones are the most effective? EyeSee experts present findings from a behavioral study on how different messaging affects the public attitude towards vaccination and what it means for the bigger picture.

Listen to the session recording from the IIeX Europe online event by Greenbook!

Participants:

Joris De Bruyne, Partner, EyeSee
Payal Patel, UK Business Development Director, EyeSee
Alexandre de Jubécourt, EU Business Development Director, EyeSee
Tom Vande Moortel, APAC Business Development Director, EyeSee