Understanding the impact of store fixtures, design & messaging in brick-and-mortar stores is still as relevant as ever – even a year into the COVID-19 crisis. However, impacted by real-life limitations, research in stores faced new challenges in countries like France where store experience remains key in the path of purchase. To surpass the disruptions caused by the crisis, tech powerhouses like Google and companies from countless other industries turn to Virtual store environments and online remote research for consumer learnings.

Request the session recording below and learn:

• How Google leveraged EyeSee’s unique virtual store capabilities
• Fresh approach to studies for validating store setups and refining messaging
• The value of measuring the changing consumer behavior in a realistic retail setting

Participants:

Tiphaine Goisbeault, Research Lead Southern Europe, Google
Vania Halilhodzic, Marketing Manager, Google
Joris De Bruyne, Partner, EyeSee
Jean-François Sonder, Business Development Director, EyeSee

Host:

Sanja Copic, Content strategist, EyeSee