For two decades, Greenbook’s GRIT Reports have been the go-to resource for tracking trends in the insights industry, empowering brands, suppliers, and professionals to succeed. The annual Insights Practice Report focuses on essential approaches and skills, providing a comprehensive guide for growth.
EyeSee debuted on the GRIT Top 50 most innovative research suppliers list this year, among fourteen other tech-enabled companies. Tech-driven suppliers are rapidly gaining market and mind share; the industry is on a continued search for solutions outside of the “usual suspects” and “challenger brands” that provide alternative research frameworks.
The CEO of EyeSee, Joris De Bruyne, who has witnessed firsthand the team and client list growth over the past few years, offered the following observation:
‘Businesses like EyeSee, which focus on applied behavioral testing, make a big contribution to what the market research industry views as innovative. We are constantly finding new ways to combine methods, scale them via technology, and uncover true reasons behind consumer decisions. High predictive power of behavioral insights is the main driving force of our innovative initiatives and reason why more than one half of top 30% CPG brands place their trust in us when in need of research.”
Joris went on to explain that the EyeSee team is proud to be listed in the GRIT report with so many well-known figures who consistently motivate EyeSee to do even better. Novak Marinkovic, the Head of Research and Development at EyeSee, provided the following perspective on what is to come:
‘The report data demonstrates that technological investment increased as the pandemic spread and has continued to be significantly higher than pre-pandemic scores. EyeSee has always given applied technology a high priority; it is in our DNA. Over the years, we’ve introduced technologies to improve the output’s speed and accuracy. Currently, our primary focus encompasses two vital topics: (1) the development of social media replicas and the Collab platform, and (2) continual development of social media replicas as testing environments in order to meet ever-evolving trends and demands of our clients.’
The GRIT Top 50 list signals our industry’s direction: increased supplier diversity, tech-led growth, and an emphasis on real innovation. To access the full annual Insights Practice Report and Top 50 most innovative research suppliers list, request access here
