Only 47% of planned online purchases are successful – and the ongoing e-commerce boom is pushing everyone to optimize their E-commerce presence to stay competitive. Mapping out the best ways to extract insights along the entire online path to purchase is a complex undertaking – but it does not have to be so hard. Watch EyeSee’s webinar session to untangle online touchpoints, get hold of juggling different retailers, and a clear vision of how to measure experience along the online journey.
Learn about:
- How to navigate the e-commerce boom – where should you start testing if you are planning a foray into e-comm research?
- Why is a behavioral website navigation map one of the key tools for understanding the online shopping experience you provide?
- What do other clients like you look for in the online path to purchase research, and what are the pain points they encountered?
Panelists:
- Morana Kristek, Digital Insights Director, EyeSee
- Mila Milosavljevic, Senior Digital Insights Manager, EyeSee
- Milica Bogunovic, Insights Manager, EyeSee
Host:
Sanja Ćopić, Content strategist, EyeSee