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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Proven Takeaways for 2026 Success: What leading brands taught us about innovation
Our latest booklet brings together real-world case studies from global leaders like Kellanova, Nestlé, Mars, and TikTok, revealing how they navigated challenges and turned insights into impact.
Blog
Holiday Shopping Unwrapped: Insights from the EyeSee Team
The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?
Blog
EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
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From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
Behavior decoded: EyeSee welcomes Matthew Tullman
From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.
EyeSee
7 min read
Blog
All
Behavioral insight
Shopper
Beyond Saliency: The use of AI models in mapping visibility and attention metrics
This necessity for packaging screenings and packaging health check testing can be time demanding and costly. ‍AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.
Jovana Sikanja
7 min
Blog
Behavioral insight
Shopper
E-Commerce
Reckitt's Retail Media case: Win-win for brand, retailers and consumers
Discover an in-depth breakdown of Retail Media data management processes and learn what steps brands and retailers need to take for successful retail media data management.
EyeSee
7 min
Blog
Behavioral insight
Innovation
4 key takeaways from the 2024 GRIT Report
In a landscape of manufacturers tightening budgets and market’s increasing time constraints, insights professionals face mounting challenges to stay relevant and impactful. The GRIT 2024 Business & Innovation Report reveals key trends that underscore these pressures, from the rapid adoption of AI to the growing dominance of full-service, tech-driven providers.
EyeSee
5 min
Blog
Behavioral insight
Innovation
Is your brand already late for the future? How new generations shape the FMCG
For established brands with long-standing traditions, the pressure to innovate while keeping pace with modern demands is immense, especially with the rise of fierce competitors who have little to lose.
Bratislav Stefanovic
5 min
Blog
Behavioral insight
4 key questions for building a winning Retail Media mindset
After the major disruption in global advertising and marketing caused by social media and search engines, it seems Retail Media is ushering in yet another big wave of change. How do we know this?
Minja Stojanov & Katarina Ciric
5 min
E-Commerce
Behavioral insight
Struggling with e-commerce conversions? Join our webinar to turn it around!
Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?
EyeSee
3 min
Blog
Shopper
Behavioral insight
POS display evolution: From behavioral KPIs to retail media disruption
With the rise of retail media, we stand on the brink of yet another display transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.
Cliff Kane
7 min
Innovation
Growth reimagined: EyeSee welcomes Tom Goderis
Two words on everyone’s mind: sustainable growth. But getting there? Not so simple! With 12 years of insights expertise, EyeSee is ready for its next big move—and it’s bringing in Tom Goderis to lead the charge.
EyeSee
5 min
E-Commerce
Behavioral insight
From attention to action: Optimizing e-commerce content
It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content.
Iva Tasovac
7 min
Blog
Shopper
Behavioral insight
Bite into the billion-dollar mooncake craze: Insights from Singapore
Did you know the global mooncake market hit USD 2.4 billion in 2022? This delicious market spans cake shops, hypermarkets, and supermarkets, reflecting the power and appeal of these festive treats during the Mid-Autumn Festival.
Xinyu Tok and Jenny Armshaw-Heak
5 min
Blog
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