EyeSee started off by pioneering a proprietary webcam-based eye tracking and facial coding platform. Over the last 7 years, we have developed new methods, expanded our impressive client list to different industries, and refined how we test in order to provide fast, cost-effective, and globally scalable consumer research.

Our formula for actionable and predictive insights is:

• A combination of behavioral and conventional methods
• State-of-the-art visualizations for in-context testing
• 90+ experts conducting research in over 40 countries

This approach has earned us both client and industry recognition. For the third year in the row, we ranked in Deloitte’s top 500 fastest-growing tech companies and won the Global MR project award for our work with Microsoft at Quirk’s Marketing research and insights Excellence Awards.

Do it smart(er): Re-inventing market research to move beyond surveys

Our first major breakthrough was made in the early days of EyeSee when we figured out a way to test consumer behavior remotely by using respondents’ own devices (mobile and laptop cams). This has effectively cut down the hassle and costs of traditional research on a central location. Furthermore, the conventional, long survey-based approach only scratched the surface by focusing on the rational and conscious mind. This way of researching is in sharp contrast with how consumers actually behave during shopping – most purchase decisions are made subconsciously in a split second.

To tap into the real insights behind consumer behavior and decisions, we firmly believe in applying a combination of methods. Many studies show that combining behavioral and conventional measurements increases predictive power by at least 40%. Not measuring the behavioral side is the same as ignoring essential data. Behavioral and conscious research evaluate different variables that complement each other and provide a big picture of your ad or product, thus enabling you to predict its effectiveness much better.

To understand behavior, testing in context is key

The context in which you conduct market research has a massive impact on the quality of data. Lifelike mobile, desktop, and cross-platform testing environments make your respondents feel less like they are part of a trial, and more like they are on a regular shopping trip. This setting produces insights that correlate higher with real consumer behavior; virtual shopping scores over 0.8 on correlation with real shopper behavior, while surveys go only as far as 0.2-0.3.

Depending on our client’s needs and budget, we can create any environment simulation: (2D, 2.5D, or full 3D) brick-and-mortar store, e-commerce platform, or social media feed.

90+ top experts doing research worldwide

Combining methods means more datapoints to interpret; making sense of real consumer decisions is way more complicated than, e.g. understanding eye tracking or facial coding results alone. In EyeSee, a team of over 90 insights, data, business, and marketing experts help conduct research in over 40 countries globally.

Annually, we test:

Moreover, in the last two years, we conducted a record of 400k eye tracking tests!

Pivotal experience is gained from working with the best of the best: 1/2 of the top 30 CPG companies, 4/5 of leading media companies, and brands in industries such as telecommunications, banking, and services. We are tremendously proud that among them, over 90% rank EyeSee in their top 25% of market research suppliers, while more than 40% putting us in their top 10%.

Going further: Fast, cost-effective and global

The fast pace of the digital world is driving the need for businesses to become agile and adapt to rapid changes in the marketplace. Therefore, accessing insights faster has become a prerogative. This is best illustrated by the dramatic changes in the ranking of the top 10 US companies during the past decade. Being competitive is no longer defined only by how much you can invest, but rather by how smart and effective/disruptive your investment is.

Other trends, such as globalization, render country or regional differences irrelevant. Know-how and insights about products and ads in one market need to be quickly scaled globally.

Mastering speed, effectiveness, and the ability to scale globally is EyeSee’s strong suit. What’s our next step? Implementing a behavioral framework to tackle innovation-oriented, long-term, and strategic insights.

What to know more? Get in touch for our full general capabilities presentation.