In the light of a new year, we looked back at the most sought-after case studies, blogs and webinars that marked our 2021 – and that serve a great purpose for laying down the behavioral groundwork for the tasks and opportunities this year will bring!
Make sure you get EyeSee’s Insights Casebook packed with (all of these and more!) cross-industry top experts’ perspectives and handy tips on innovation, must-have research tools, latest trends, and challenges to help kickstart your 2022.
Going green and growing sustainable
Riding the wave of change: Building competitive and sustainable products
One of the big topics brands will need to tackle in the years to come is the issue surrounding sustainability – more precisely, how to effectively help the cause and create in-demand products that people want to purchase. However, we’ve repeatedly seen that ‘green’ product strategies either simply miss the mark – or are labeled as greenwashing. This is the first part of the 4-part case study on everything brands must know about developing sustainable products that win big on the shelf!
Walk your talk: Choosing sustainable product claims wisely
Claiming a product is sustainable won’t push consumers to make that green purchase – but which product claims hold power to change shopper behavior? In the second installment of the comprehensive study, we dug deep into which messaging makes all the difference when found on the busy supermarket shelves.
Social media impact: How much does social media content affect actual shopping?
Advocating for greener alternatives doesn’t stop at the shelves – and one of the most efficient ways brands can reach a vast crowd is through social media feeds. The third part covers how brands can leverage social media in a way that both brings awareness to the cause and resonates with the green shopper.
EyeSee x Colgate Palmolive: Busting myths about sustainable products
Check out the webinar session where Colgate-Palmolive’s Foresight and Sustainability Insights expert, Cherie Leonard and EyeSee’s Laura Hoste and Jonathan Asher tackle all the study findings while debunking the 5 most common misconceptions about building competitive sustainable products.
Making a (social) impact
Should brands be talking about COVID and BLM? #InstagramStudy
With many events and issues that caused social turmoil and sparked conversation last year – the big question still remains – what’s the right way to do it? EyeSee set out to explore the behavioral data and see how brands should tackle crisis messaging – and consequently, how it will affect brand equity. Take a deep dive into the results of one of the most extensive mobile behavioral studies conducted on 1800 respondents in an Instagram environment.
Twitter x EyeSee: Does adjacent content affect brand reputation?
Read the key insights from a project with Twitter that explored how adjacency to controversial or divisive social media content impacts brand performance. Twitter’s research analysts Kelsey Capobianco and Isabel Suede discussed the study setup and full findings, while EyeSee’s CTO Vuk Pašković shared why brands need to be quick when embracing new tech that’s changing the future of remote market research.
How Brands Can Make a Positive Impact on Social Media and Consumers
It is no secret that brands are spending trillions on advertising with the goal of affecting behavior and attitudes, but the question remains – can they use it to connect with consumers in a meaningful way and obtain a positive return? At this point, it’s not a matter of if but how to do it right with the social media landscape transforming before our eyes – check out the full webinar session!
Innovating fearlessly
Improving NPD success: Best practices from Coca-Cola and General Mills
New products are an essential part of business for every company and yet remain one of the most challenging things to develop successfully. Innovation experts Tanja Petrovic (Innovation Strategy Director, The Coca-Cola Company) and Tony Marcello (Consumer Insights Manager – Morning Foods, General Mills) zeroed in on approaching NPD testing, where to start, and how stakeholders to involve – here’s all you need to know about the newest behavioral NPD testing!
All that buzz: The ins and outs of using AI in consumer research
Is AI-driven research really worth the buzz? EyeSee’s Founder Olivier Tilleuil shared his perspective on the AI solutions that are gaining traction in the industry – as well as the vital knowledge on understanding the scope and the limitations of AI. Check out the helpful breakdown!
In-context is the place to be (and conduct consumer research)
The last two years showcased that when in doubt – go remote. As people across the world moved into their home offices, the ‘remote revolution’ came to be – but the truth is that a similar movement has been happening in the market research industry for years. The remote yet in-context behavioral studies have been changing the way consumer insights are gathered – and with the help of our team, virtually simulated shopping environments and highly realistic social media feeds became as accessible as ever for conducting highly predictive studies.
Check out the social media timeline testing demo – and the virtual shopping demo with fully interactive shelves!
Here’s a bonus insight to start the new year right!
One of the new advertising tools that has been recently launched on Amazon product detail pages is the enhanced Branded Content that elevates the customer experience with an interactive design and innovative features. In a recent behavioral study, the EyeSee team set out to understand if and how the improved pieces of content impact consumer behavior.
The findings show that customers are staying longer on these pages with the interactive elements holding their attention for longer – shoppers focus more on the features that will help them understand the product better before they make a purchase decision! More customers reach the end of the page with this EBC++ content than on regular PDPs. And most importantly, EBC++ drives sales up to 44% – adding to the basket is more likely to happen when interactive content is present on the PDP!
If you are interested in how adding behavioral methods to your toolkit can give a competitive advantage in 2022 – reach out to us!