knowledge

Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Holiday Shopping Unwrapped: Insights from the EyeSee Team
The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?
Blog
EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
2
All
From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
Behavior decoded: EyeSee welcomes Matthew Tullman
From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.
EyeSee
7 min read
Blog
[Thought Paper] TikTok is home for Moments
This thought paper aims to uncover how TikTok fits into the consumer journey around and during key cultural Moments.
Case Study
All
Behavioral insight
Empower creativity with insights at Cannes Lions
How should brands navigate this vast creative landscape, and how can they ensure their creatives are truly effective?
Interview
Behavioral insight
E-Commerce
Is your Hero Product E-commerce ready?
Statistics tell us that around 50% of potential sales are lost because visitors can’t find what they are looking for.
Iva Tasovac
Blog
Behavioral insight
E-Commerce
How to navigate e-commerce shopper behavior
Typical e-commerce conversion rates hover around a modest 2.5% to 3%. That means out of every 1,000 visitors to your site, less than 50 ends up placing orders.
Mila Milosavljevic
Blog
Behavioral insight
Innovation
Early Quant Screening Research for a Winning Edge
Within the highly dynamic and complex process of product development, packaging design serves as a linchpin for consumer engagement and purchasing decisions.
Cliff Kane
Blog
Behavioral insight
Advertising
Strike a balance between native and branded Facebook Ads
Facebook may not be the place to find the youngest audience (though its audience is diverse and earns money), but some facts are simply unbeatable.
Konstantin Tomic
Blog
Behavioral insight
E-Commerce
From clicks to carts: Is retail media CPG's e-commerce future?
Uncertainties persist regarding retail media's scope, its impact on retailer-brand dynamics, and its long-term implications for omnichannel consumer behavior.
Blog
Behavioral insight
Emotion Recognition Demystified: The Expert Guide
Emotions are written all over our faces, we just need to know how to read them.
Vanja Radic
Blog
Behavioral insight
Behavioral insights about women by women
EyeSee is comprised of 61% women who drive forward 100% of pioneering research!
Interview
Behavioral insight
Advertising
[White Paper] TikTok First Content Guidelines for Powerful Ads
You want it to influence your brand perception, make it stand out, be rediscovered, and imbued with new energy?
Blog
Behavioral insight
Shopper
Key learnings from Lunar New Year pack designs that drive purchase
Seeing the display of festive treats in stores and homes this Lunar New Year got me thinking about their pack designs and how they influence me as a consumer.
Xinyu Tok
Blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Available for collaboration
How can we help?
Eyesee people
You need to choose an option before submitting.
Small white arrow icon directed toward north-east
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
white x icon on a larger black filled circle