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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Eye Tracking Is Booming, According to GRIT. For Us, It’s Been a Decade-Long Journey
According to the GRIT 2026 report, the data shows that Eye Tracking consistently ranks among the most-used tools within the biometric and neuroscience approaches category, with adoption reaching up to ~47% among advanced supplier segments.
3 minutes
Blog
Stop Guessing Whether Your Redesign Still Looks Like You
Brand teams spend weeks - sometimes months - debating whether a new design "still feels right," armed with nothing but instinct, a mood board, and whoever argues most convincingly in the room.We decided that wasn't good enough. So we built a way to settle the argument with a number.
2 min
Blog
Proven Takeaways for 2026 Success: What leading brands taught us about innovation
Our latest booklet brings together real-world case studies from global leaders like Kellanova, Nestlé, Mars, and TikTok, revealing how they navigated challenges and turned insights into impact.
Blog
Holiday Shopping Unwrapped: Insights from the EyeSee Team
The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?
Blog
EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
2
All
All
Behavioral insight
Innovation
Capture their attention first, and the ‘heart’ next: attention & emotions in social media advertising
In this article, we will address the most important creative aspects to have in mind when directing and optimizing social media ads.
Vanja Radic
Blog
Innovation
Behavioral insight
Forecasting innovation success: The power of NPD market share projection
The pressure to decide whether to launch an NPD is nothing new – many brands might forgot the NPD efforts, especially during economic pressures.
Interview
Behavioral insight
Innovation
#FollowInsight: Finishing Women’s Month right!
Insightful sessions where we will cover all the latest insights brands should know about!
Interview
Behavioral insight
Innovation
Shopper
The battle for attention: How to retain consumers' focus in global crisis
How can brands navigate rocky waters amid major happenings such as the pandemic or war in Ukraine?
Vanja Radic
Blog
Shopper
Behavioral insight
Virtual shopping: Why some categories are leaders in the green change and how to become one
Why do consumers opt to buy some products more than others – especially in the arena of sustainable alternatives?
Blog
Shopper
Behavioral insight
Riding the wave of change: Building competitive and sustainable products
This blog is the first in a 4 part series, so strap in for a hilly, albeit hopeful ride across the complicated ‘green’ product landscape.
Blog
Advertising
Behavioral insight
E-Commerce
Innovation
Shopper
2022 Insights casebook
This publication is deeply shaped by the challenges and triumphs the market research industry faced during the COVID-19 pandemic, and packed with valuable content.
E-Book
Advertising
Behavioral insight
Social media impact: How much does social media content affect actual shopping?
This is the third instalment of the study exploring what makes a competitive sustainable product win on the shelf.
Blog
Shopper
Behavioral insight
Walk your talk: Choosing sustainable product claims wisely
‘Eco-friendly’, ‘zero-waste, ‘100% recyclable’ – we’ve all seen them in a supermarket shelves, but do these claims have the power to impact consumer behavior?
Blog
Advertising
Behavioral insight
Twitter x EyeSee: Does adjacent content affect brand reputation?
How adjacency to controversial or divisive social media content impacts brand performance?
Interview
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