knowledge

Ready-to-Drink has emerged as one of the category's most resilient growth engines, attracting investment, innovation, and an expanding range of brands.

According to the GRIT 2026 report, the data shows that Eye Tracking consistently ranks among the most-used tools within the biometric and neuroscience approaches category, with adoption reaching up to ~47% among advanced supplier segments.

Brand teams spend weeks - sometimes months - debating whether a new design "still feels right," armed with nothing but instinct, a mood board, and whoever argues most convincingly in the room.We decided that wasn't good enough. So we built a way to settle the argument with a number.

Our latest booklet brings together real-world case studies from global leaders like Kellanova, Nestlé, Mars, and TikTok, revealing how they navigated challenges and turned insights into impact.

The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?