New products are the lifeblood of every company, and yet remain one of the most challenging things to develop successfully. Request the webinar recording now to learn how to approach NPD testing, where to start and how which stakeholders to involve.

Learn about the newest behavioral NPD testing – and see how to increase your success rate!

Tune in to find out:

• What factors impact NPD success – what to be on the lookout for
• New product testing framework based on behavioral methods and iterative design thinking methodology
• Which phases of product development require which type of test

Panelists:

• Tony Marcello, Consumer Insights Manager – Morning Foods, General Mills
• Tanja Petrovic, Innovation Strategy Director, The Coca Cola Company
• Nikola Golubovic, Shopper Insights Director, EyeSee

Host:

Jonathan Asher, Executive Vice President, EyeSee