#Podcast
A different perspective on behavioral insights
Jump head-first into the gripping world of behavioral insights!
From unraveling what makes consumers tick when it comes to buying to
digging into the expertise of top industry leaders – join us every month
for a deep-dive exploration of the latest shopper and advertising trends!
Latest episode
Latest episode
Ep. 1 Busting plant-based myths
Is the plant-based category worth dabbling in? Be it environmental issues, health reasons or the appetite for experimentation – consumer interest in plant-based alternatives is on the rise. Join us as we delve into the plant-based category, examining its potential for growth, fresh study findings on consumer demand,and the challenges facing businesses looking to enter the market!
All episodes:
Insight of the day
- Compared to the Scientific and Mass Media posts with eco-friendly content, Celebrity-based and NGO ads are very effective – holding the attention for about 5 seconds on average. Global Strategic Insights & Analytics Director and Head of CoE @ Bayer
Research in 40+ markets with the
support from 7 global offices
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Mexico City office
Diego Bernal
New York office
Laura Hoste
London office
Dorte Torpe Hansen
Paris office
Alexandre de Jubécourt
Ghent office
Joris De Bruyne
Belgrade office
Aleksandar Velikić
Singapore office
Vinay Rao