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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Proven Takeaways for 2026 Success: What leading brands taught us about innovation
Our latest booklet brings together real-world case studies from global leaders like Kellanova, Nestlé, Mars, and TikTok, revealing how they navigated challenges and turned insights into impact.
Blog
Holiday Shopping Unwrapped: Insights from the EyeSee Team
The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?
Blog
EyeSee Recognized as a Leading Innovator in the 2025 GRIT Report
EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.
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From Click to Cart: EyeSee's Guide to Black Friday Success
Every shopper in the ecommerce world is on a journey: browsing, comparing, considering. But during Black Friday, that journey is especially not linear. Black Friday is no longer just a day on the calendar - it is the heartbeat of Q4 in ecommerce. Retailers like Amazon, Target, and Walmart are launching deals weeks ahead of November, reshaping consumer expectations.
Mila Milosavljevic
6 minute read
Blog
Behavior decoded: EyeSee welcomes Matthew Tullman
From the role of emotions in decision-making to the balance between qual and quant and the promise of AI, behavioral research is evolving fast. To explore these themes, we sat down with Matthew Tullman, who recently joined EyeSee as our new Senior Director of New Business Development.
EyeSee
7 min read
Blog
All
Behavioral insight
Shopper
Brand growth strategies are too fragile without this step
How can a brand be relevant if it does not follow the trends of its own category unless its mission is to be disruptive and deliberately goes against them?
Ammar
Blog
Behavioral insight
Shopper
Post-pandemic consumer: restraints strengthen cravings
This meta-analysis is based on 250 studies in the FMCG category. Studies ranged from 50k to 150k respondents, spread over US, Europe, APAC, and Latin America.
Mirna Djuric
Blog
Behavioral insight
Meet EyeSee’s Quirk’s awards nominees that turn data into precious insights
Insight managers are a true force behind the Market Research Industry and its cornerstone, each crafting insight stories in their unique way.
Interview
Behavioral insight
Shopper
Brand blocking traps you don’t want to fall into
Brand blocking has long been a go-to merchandising technique for brand managers looking to ensure their brand stands out on the shelves.
Bratislav Stefanovic
Blog
Behavioral insight
Decoding shopper behavior: An in-depth guide for insights specialists
In this article, I provide a step-by-step walkthrough of a mix of KPIs that have been proven to accurately predict the best pack designs.
Jason Brandbury
Blog
Behavioral insight
Shopper
Deep dive: How to nail your product claim
80-95% of shoppers make their purchase decisions subconsciously in stores within seconds, and over 2/3 of them do so heavily influenced by claims specifically. 
Blog
Behavioral insight
Shopper
Pricing adjustment strategies in APAC: Are you keeping up?
We’ve previously published the key findings for the US market. Now, let’s take a closer look at the results for the APAC region.
Iskra Herak
5 minute read
Blog
Behavioral insight
Growing EyeSee: Joris De Bruyne and Marija Djordjevic to lead the new era of insights
After 10 years as partner at EyeSee, Joris De Bruyne is taking over the role of CEO from founder Olivier Tilleuil, who moves to an EyeSee Board position.
Interview
Behavioral insight
Shopper
Pioneering HFSS research: Rethink promotion and positioning in store
The EyeSee’s just wrapped up a behavioral study looking into how product windows and different placements impact visibility and, ultimately, sales.
Blog
Behavioral insight
Shopper
Fresh pricing study: How do we shop for high and low frequency categories?
The goal of this study was to look at two possible strategies that brands can opt for, and how do consumers react to both in the current inflation.
Sasa Radojevic
Blog
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