knowledge

As most countries have experienced or are currently in some form of a lockdown – to no-one’s surprise – an increase in social media usage has been reported. That being said, we set out to explore whether we would get the same results in an ad study we did 12 months earlier. If not, what are the main differences in the outcome when it comes to advertising?

One of the most pressing questions in the minds of marketers today is – is it worth doing research given the current consumer sentiment? Our recent study shows that among consumers, uncertainty about the future and the impact the Pandemic will have on their lives, is high (around 60%). So how do we continue to learn and understand consumers in these trying times?

To better understand the ongoing impact of the health crisis, we are conducting a large-scale study tracking shopper and media consumption behavior. Using a combination of survey and RTM, the research is targeting the general population of the United States, France, and Germany – countries heavily affected and currently experiencing different phases in the pandemic cycle.

Women’s participation in sports competitions has been on a steady rise throughout history, albeit lined with many hurdles to overcome. Inspired by the historic high in female participation at the now postponed Tokyo Olympic games, where 48.8% of participants would be women, Twitter decided to take a deep dive into the way advertising portrayal of gender roles in sports influences brand perception and their consumers.

After entering the finals in three categories, EyeSee and Microsoft won the Global MR project award for work on Digital Shopper Experience study. Special congratulations to Microsoft’s Senior Manager of Customer and Market Research, Pinal Mehta, who took the lead on the impactful worldwide research project.

The cornerstones of Lean – validated learning, the Build-Measure-Learn principle, and MVPs are necessary and useful new additions to the CPG market research vocabulary.

Deloitte revealed its annual ranking of the 50 fastest-growing technology companies headquartered in Belgium. EyeSee took spot number 19 on the list, staying in the top 20 for the third consecutive year.

E-commerce is growing at an unprecedented rate all over the world and giving rise to new opportunities for brands to be competitive. Market research in the online domain is still in its early stages, with brands often opting for a much wider variety of research questions and a lack of focus in comparison to brick-and-mortar studies. Although all research questions are legitimate, clients tend to fall into the trap of wanting to test everything; from strategic to tactical, online path to purchase to specific content, and other. The result of which is too broad, only scratching the surface on many KPIs, with very little actual impact.

EyeSee started off by pioneering a proprietary webcam-based eye tracking and facial coding platform. Over the last 7 years, we have developed new methods, expanded our impressive client list to different industries, and refined how we test in order to provide fast, cost-effective, and globally scalable consumer research.

We recently ran a comprehensive Facebook advertising study among six different industries: Food, Beverage, Cosmetics, Banking&Telco, Travel services, and Technology. You can find the evergreen advice based on over 2000 respondents in our podcast, and the most actionable tips here – but what are the differences and specifics of each industry we tested, and how should advertisers use this information to their benefit?