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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

Cutting through the AI noise in MRX with Dobrinka Vicentijevic
We took the opportunity to sit down with Dobrinka for a quick chat about the real impact of technology on market research. If you’re curious about spotting red flags in tech-enabled research solutions, you’re in the right place.
Blog
Brand stretching without breaking: Using behavioral data to guide innovation
Brand stretching is a high-reward, high-risk strategy that requires a deep understanding of core identity, market dynamics, and, most of all, consumer behavior and needs. Brand stretching into different categories is just like that but twice as risky.
7 min
Blog
Looking is (halfway to) buying: The impact of pack visual hierarchy on shoppers
Effective packaging must stand out instantly, be liked (52% are more likely to repurchase if they find the packaging appealing), and lead to a purchase—all while remaining functional in the home and competitive on crowded shelves. This is where visual hierarchy—the strategic arrangement of design elements—plays a decisive role.
7 min
Blog
Shaping pack design with AI Insights: Kellanova’s case study
On average, a packaging redesign goes through 5 to 10 iterations, with each iteration carrying risks like losing shelf visibility, confusing consumers, or even diluting brand equity.
EyeSee
Blog
What women want: Insights and expertise over theories
The female consumer segment is vast, diverse, and increasingly influential - this powerful consumer group that is directly or indirectly responsible for 70% to 80% of all consumer purchasing decisions.
EyeSee
7 min
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EyeSee’s new foothold in the dynamic UK market
After successfully expanding to New York and Paris, EyeSee has opened yet another office – this time in London, UK!
EyeSee
Blog
Behavioral insight
Market research, industry re-inventing itself
The exciting innovation-driven beginnings do not reflect the current state of the industry.
Blog
Behavioral insight
The highest predictive value of insight: Which methodology works best?
Using multiple methods helps provide a bigger picture. But why is this so important?
Blog
Behavioral insight
EyeSee in the top 10 of Deloitte’s 2018 Technology Fast 50
EyeSee ranked as the 10th fastest-growing tech company headquartered in Belgium within Deloitte’s 2018 Technology Fast 50 program.
Blog
Advertising
Behavioral insight
E-Commerce
Innovation
Shopper
2019 Insights casebook​
This publication is an essential resource for understanding the difference between System 1 and System 2 thinking and how these concepts are driving innovation in the market research industry.​
E-Book
Behavioral insight
Leading fearlessly: More industry recognitions for EyeSee
The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, vendors and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.
7 min
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Behavioral insight
EyeSee wins big at Quirk’s Awards this year!
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Behavioral insight
Fresh perspective at EyeSee: Behavioral research as the key player in a crisis
What are some of the innovative ways brands have been supporting consumers during difficult times like economic crises? Which markets and sectors have been benefiting from behavioral research and which ones are still missing out on it? How is tech changing the future of MR and is it really the key to successful innovation – both for brands and research suppliers? To answer these burning questions, we sat down with our new yet seasoned experts, Jason Bradbury (Senior Director of Client Service, EyeSee) and Vinay Rao (Director, Business Development APAC) and picked their brains on the current (and future) market research landscape. With their vast expertise covering the US, and the APAC markets, respectfully, we wanted to dive deep into the differences and opportunities each one has.
Jason Bradbury
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Want to go viral? Use emotion recognition!
Although billions are invested in online video advertising, an accurate methodology for predicting whether an online video ad will achieve its viral objective on social media has not yet been developed. With a grant received from the European Commission, EyeSee conducted an online video study among more than 1500 respondents. Each respondent watched five online videos, followed by a survey.
E-Commerce
Behavioral insight
Boosting online sales: Amazon’s category pages are 16% less liked, but boost 32% more sales
Online sales continue to surge, but have retailers cracked the code when it comes to consumers’ Online Moment of Truth? While many interesting mysteries remain in the area of online shopping behavior, some online retailers may be closer to cracking that code than others… which brings us to the (surprisingly) large impact of product category pages. In a large-scale e-commerce study, EyeSee found that when online shoppers land on category list, they buy on average 32% more products on Amazon compared to Target and Walmart. However, shoppers evaluated the shopping experience at Walmart and Target 16% better than their experience with Amazon
Blog
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