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Keep up with the latest consumer trends, case studies, market research news, and innovation. Dive in on over 170+ blogs in the realm of shoppers, advertising, innovation, and e-commerce.

Latest & most popular:

4 key questions for building a winning Retail Media mindset
After the major disruption in global advertising and marketing caused by social media and search engines, it seems Retail Media is ushering in yet another big wave of change. How do we know this?
Minja Stojanov & Katarina Ciric
5 min
Struggling with e-commerce conversions? Join our webinar to turn it around!
Is your E-commerce strategy falling flat? When trying to fix clutter in the funnel, it often feels like new issues keep cropping up? Are you overwhelmed by the numerous questions that arise when trying to create a proper framework, not knowing where to start?
EyeSee
3 min
Blog
POS display evolution: From behavioral KPIs to retail media disruption
As I reflect on the early recommendations from EyeSee’ first studies—where visibility, attention, likability, and share of shoppers were the Holy Grails—I’m reminded of just how far we've come! From these initial findings, we understood that elements like product prominence, clear functional benefits, and strategic copy placement were key drivers of display effectiveness. Now, with the rise of retail media, we stand on the brink of yet another transformation, one where the integration of digital elements and data-driven personalization promises to take POS displays to new heights.
Cliff Kane
7 min
Growth reimagined: EyeSee welcomes Tom Goderis
Two words on everyone’s mind: sustainable growth. But getting there? Not so simple! With 12 years of insights expertise, EyeSee is ready for its next big move—and it’s bringing in Tom Goderis to lead the charge. From P&G’s R&D labs to market research master and Chief Integration Officer, Tom’s career is all about shaping the future. In this lively interview, Tom talks about big ideas, growth strategies, and trends you won’t want to miss. Get ready for his fresh take on the future and how companies can stay ahead of the game!
EyeSee
5 min
From attention to action: Optimizing e-commerce content
It's well known that human attention spans are now shorter than that of a goldfish, averaging just 8 seconds. Now, imagine that limited attention in the cluttered world of e-commerce. One effective way to capture it is by investing in the optimization of e-commerce content, such as ads, image carousels, and A+ content. However, grabbing attention alone isn’t enough to convert a visitor into a buyer. While our latest research shows that A+ content can significantly enhance brand perception—making it feel more relatable, trustworthy, and innovative—it doesn’t guarantee a purchase.
Iva Tasovac
Blog
All
Behavioral insight
Experts’ guide to 2022: Innovation, sustainability and collecting the right data
This year has brought new approaches to market research for many global brands, and the shift was felt across all industries – but keeping up with the latest trends is no easy task. To help brands get ready for 2022, we handpicked 5 tips from the top experts from Microsoft, Google, Swiggy, Coca-Cola, and Colgate-Palmolive that tackle the innovation process, sustainability, and approaches to collecting consumers’ data in the next year. Let’s dive in!
Blog
Behavioral insight
New outlook for 2022: The (non) sense of benchmarks
Taxes, death, and norms – or at least for the market research industry – are inevitable. But do they make sense, or do they just give us the wrong sense of security?
Olivier Tilleuil
Blog
Behavioral insight
Fresh insights perspectives on 2022: Prepare to innovate
As technology continues to accelerate and streamline traditional approaches to understanding consumers, at the end of 2021, we face a transformed market research landscape.The insights world is buzzing with ‘agile research’, ‘AI’, ‘machine learning’, and other expanding offers, so we sat down with some of our new senior team members and seasoned industry experts to tackle one question – which approaches truly help brands uncover what consumers think?
Blog
E-Commerce
Behavioral insight
Online path to purchase research: Everything you need to know
If you have a product sold online on retail partner websites – this blog is for you. Have you optimized every step of the online experience of shopping for your products? If not, this intro will help you start with online path-to-purchase testing, and if you are already doing e-commerce research, you will learn how to ensure your insights spill over onto other valuable areas and affect your ROI.
Blog
Innovation
Behavioral insight
Improving NPD success: Best practices from Coca-Cola and General Mills
New product development is the lifeblood of every company – yet only 80% of product launches create a positive impact on the bottom line. With NPDs being one of the more challenging things to develop successfully, experts Tanja Petrovic (Innovation Strategy Director, The Coca Cola Company), Tony Marcello (Consumer Insights Manager – Morning Foods, General Mills), and Nikola Golubovic (Shopper Insights Director, EyeSee) deep-dived into where and how to approach testing NPDs.
Blog
Behavioral insight
Eye tracking in venture crowdfunding: Uncovering behavioral insights
Blog
Behavioral insight
All that buzz: How to use AI in consumer research
Despite the ever-increasing and all-encompassing ‘buzz’ of AI, just like many other topics (machine learning, BeSci) it has been around for at least 50 years. However, the pandemic has exponentially accelerated the need for change and escalated the willingness to adopt new tech. The question is – does using AI in consumer research add value, and how and when to employ it so that it does?
Blog
Behavioral insight
Luxury journey: 3 ways to triumph at customer experience
LVMH has been paving the way for changing the luxury customer experience and the ways we approach enhancing it. As a part of the annual LVMH Innovation awards, EyeSee had the honor of being amongst the 28 finalists dedicated to providing tech-driven solutions and bringing the future of customer experience one step closer.
Milica Kovac
Blog
Behavioral insight
E-Commerce
How Microsoft gets behavioral insights to work on global and local levels
In the IIeX Behavior webinar, Microsoft’s Krista Bradley (Senior Market Research Manager, Research+Insights) and EyeSee’s Heather Graham (Business Development Director) sat down for a conversation on the award-winning online path to purchase project that brought us together. The expert tandem covered all the steps researchers should take when preparing and implementing complex studies – and how to then socialize the behavioral insights throughout the organizational ecosystem, past the initial presentation to stakeholders.
Blog
Behavioral insight
Shopper
Upgrading retail research with behavioral decision trees
On a supermarket shelf, the interests of retailers, manufacturers, and consumers converge in the most tangible way – a consumer settles on one out of hundreds of different products at hand, and a decision is made before you know it. But how do you ensure you really understand what happens in front of the shelf? Data about end sales does too little, too late to explain the decision. On the other hand, surveys that promise prediction by relying on stated purchase intent and claims of future behavior are about as reliable as rolling the dice. Enter Behavioral Decision trees.
Blog
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