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knowledge nest!

The market research industry is rapidly changing under pressure of global crisis and it is becoming challenging to navigate these through available innovations. Explore our selection of research perspectives, fresh though-leadership case studies and shopper, ad, and digital insights to guide your decisions. Understand behavior, grow further!

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Newest in our knowledge nest

Riding the wave of change:
Building competitive and
sustainable products

Sustainability, climate change, and plastic pollution are the big, unavoidable issues we need to face in our lifetime. To solve them, we need to act fast and communicate in a smart way.

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Newest in our knowledge nest

Keeping up with the latest
crisis: Consumer confidence
and pricing sensitivity

Sustainability, climate change, and plastic pollution are the big, unavoidable issues we need to face in our lifetime. To solve them, we need to act fast and communicate in a smart way.

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Insight of the day

  • You should spend a good amount of time understanding how consumers manage their everyday needs. For example, you can look into social platforms, blogs and forums – and get inspired from those solutions that are usually beyond the category. Don’t hesitate to bring consumers along the journey. by Angeliki Maragkou Global Strategic Insights & Analytics Director and Head of CoE @ Bayer

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