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This necessity for packaging screenings and packaging health check testing can be time demanding and costly. ‍AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.

Discover an in-depth breakdown of Retail Media data management processes and learn what steps brands and retailers need to take for successful retail media data management.

In a landscape of manufacturers tightening budgets and market’s increasing time constraints, insights professionals face mounting challenges to stay relevant and impactful. The GRIT 2024 Business & Innovation Report reveals key trends that underscore these pressures, from the rapid adoption of AI to the growing dominance of full-service, tech-driven providers.

For established brands with long-standing traditions, the pressure to innovate while keeping pace with modern demands is immense, especially with the rise of fierce competitors who have little to lose.

After the major disruption in global advertising and marketing caused by social media and search engines, it seems Retail Media is ushering in yet another big wave of change. How do we know this?