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Design thinking encourages creativity, but the multiple versions of a pack design can complicate the path to the right solution. This is where behavioral market research plays a crucial role, guiding the process and reducing unnecessary rounds of trial and error. Adding quantitative components to research is a key for ensuring smarter, data-driven decisions that save both time and resources.

As the digital and physical worlds merge at an unprecedented pace, consumer behavior is evolving in profound ways. Advances in technology and information are reshaping how we interact, shop, and make decisions, creating a new reality for brands and researchers alike. 

Uncover what’s next with the 2025 Insights Playbook—a guide to predicting the future of consumer behavior and MR trends based on cutting-edge insights playfully harnessed!

This necessity for packaging screenings and packaging health check testing can be time demanding and costly. ‍AI-driven Predictive Eye Tracking solutions are designed to tackle these challenges. Their true value lies in the accuracy of their predictions, which heavily depends on how their AI models are trained.

Discover an in-depth breakdown of Retail Media data management processes and learn what steps brands and retailers need to take for successful retail media data management.