Looking is (halfway to) buying: The impact of pack visual hierarchy on shoppers
Effective packaging must stand out instantly, be liked (52% are more likely to repurchase if they find the packaging appealing), and lead to a purchase—all while remaining functional in the home and competitive on crowded shelves. This is where visual hierarchy—the strategic arrangement of design elements—plays a decisive role.
Jovana Šikanja
7 min
Blog