EyeSee

The holiday season is here—and with it comes the annual shopping frenzy. Some thrive on the excitement of crowded stores, while others prefer the convenience of online shopping. But what really shapes our choices?

EyeSee is proud to announce its inclusion in the 2025 Greenbook GRIT Most Innovative Research Suppliers Report, ranking #5 among Technology Providers and #8 among Full-Service Agencies. This recognition underscores EyeSee’s continued advancement as a behavioral frontrunner within the global market research industry.

Our past research projects in this sector show that video campaigns leveraging brand personification can improve brand recall by up to 50%. However, stronger brand recall doesn’t automatically translate into message recall or a clear understanding of the offering.

This thought paper aims to uncover how TikTok fits into the consumer journey around and during key cultural Moments.

In today’s competitive market, innovation isn’t just about staying ahead; it’s about staying resilient. But what happens when inflation adds another layer of complexity?

The 2025 MR event season is in full swing, and IIEX North America is already making waves—for the first time ever, it’s taking place in Washington, D.C., featuring an impressive lineup of 141 sessions.

We took the opportunity to sit down with Dobrinka for a quick chat about the real impact of technology on market research. If you’re curious about spotting red flags in tech-enabled research solutions, you’re in the right place.

Discover an in-depth breakdown of Retail Media data management processes and learn what steps brands and retailers need to take for successful retail media data management.