EyeSee

Our past research projects in this sector show that video campaigns leveraging brand personification can improve brand recall by up to 50%. However, stronger brand recall doesn’t automatically translate into message recall or a clear understanding of the offering.

This thought paper aims to uncover how TikTok fits into the consumer journey around and during key cultural Moments.

In today’s competitive market, innovation isn’t just about staying ahead; it’s about staying resilient. But what happens when inflation adds another layer of complexity?

The 2025 MR event season is in full swing, and IIEX North America is already making waves—for the first time ever, it’s taking place in Washington, D.C., featuring an impressive lineup of 141 sessions.

We took the opportunity to sit down with Dobrinka for a quick chat about the real impact of technology on market research. If you’re curious about spotting red flags in tech-enabled research solutions, you’re in the right place.

Discover an in-depth breakdown of Retail Media data management processes and learn what steps brands and retailers need to take for successful retail media data management.