Cliff Kane

Senior Director New Business Development

I love to partner with both leading global companies as well as “big in the future” ones to better understand their shoppers’ actions as well as beliefs.

Articles by this author

Making Sense of the RTD Category: The Value of a Behavioral Decision Tree

Ready-to-Drink has emerged as one of the category's most resilient growth engines, attracting investment, innovation, and an expanding range of brands.