What is Passive Tracking?
Passive Tracking captures consumers’ real online browsing behavior over a certain period of time, showcasing key moments where they can be impacted. It can also be leveraged in advertising testing, providing precise data on ad exposure.
Passive Tracking is often combined with:
How does it work?
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ online behavior and task completions
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier
Virtual study is created from scratch and responders are recruited globally
Respondents execute the test at home with their own computer or mobile, and a webcam
We track and measure respondents’ online behavior and task completions
Client receives a report with insights, recommendations and research data 2x quicker than the delivery of conventional research supplier
