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#FacialCoding

Map facial expressions to
understand emotional
engagement

Emotionally engaging content will more likely be remembered and trigger a purchase decision. EyeSee empowers brands to reveal how successful theircontent is in creating emotional bonds with audiences.

• Which emotions does your content evoke?
• What are the dominant emotions?
• How do emotions develop on a second-by-second
basis when viewing the content (ad/video)?

What is facial coding?

Facial coding measures emotions by analyzing universal facial expressions to provide unbiased insights into human emotions. Due to its high reliability, scalability and efficiency, EyeSee’s facial coding solution quantifies consumer emotions evoked by clients’ ads or videos.

Facial coding is often combined with:
Facial coding is mostly used in:
Watch demo

How does it work?

Setup

Virtual study is created from scratch and responders are recruited globally

Testing

Respondents complete the tasks online

Data

We track and measure respondents’ emotions through the analysis of facial expressions

Insights

Clients receive a report with actionable insights and recommendations for the next steps.

Get insights on 50+ markets with the
support from 150+ global experts

Let’s connect

Mexico City office

Calle Hipólito Taine 244. Edif.
Central W. Oficina 16-18,
Polanco V Sección. Municipio Miguel Hidalgo.
CP 11520, Ciudad de México, Mexico
+525554030530
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New York office

530 7th Avenue ,
Suite 90210018 New York.
NY +1 64 639 654 84
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London office

8 Northumberland Avenue
WC2N 5BYLondon, UK
+447432763009
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Paris office

75 rue d’Amsterdam
75008 Paris, France
+33(0)684928086
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Ghent office

Franklin Rooseveltlaan
349/71, 9000 Gent, Belgium
+3292650262
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Belgrade office

Mekenzijeva 37
11 000 Belgrade, Serbia
+381112420340
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Singapore office

Battery Road, #25-01,
Bank of China Building
Singapore 049908
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